Lightricks monetizes its photo and video editing app Facetune through a subscription model. Some users opt for a paid subscription soon after downloading the app, while others sign up for a free trial and convert to a paid subscription at the end of the trial.

Lightricks wanted to grow Facetune’s number of subscribers, regardless of how they subscribe, and strengthen its UA strategy by diversifying beyond social channels. They needed a growth partner that could consistently and cost-effectively deliver users who would sign up for subscriptions.

拠点

Jerusalem, Israel

従業員数

600

設立

2013

Lightricks partnered with AppLovin to deploy a comprehensive strategy that would increase new Facetune subscribers. They launched two campaign types on AppDiscovery in quick succession: a Cost Per Event (CPE) campaign optimized for all subscriptions — including trials that would go on to convert to a paid subscription — at efficient costs and an IAP ROAS campaign to acquire users who generate revenue within the first week.

The powerful learning and targeting capabilities of AppDiscovery’s AI enabled the campaigns to quickly calibrate to achieve their cost and ROAS goals and helped Lightricks find a growing number of subscribers across more than a dozen countries. This was accomplished with the support of SparkLabs, AppLovin’s in-house creative agency, which produced high-quality playable ads and localized them into several languages.

Recognizing the strong performance of their AppDiscovery campaigns, Lightricks expanded their partnership by launching a CTV campaign for Facetune and mobile campaigns for their other apps, Photoleap and Videoleap.

Within 6 weeks of launching on AppDiscovery, Lightricks increased weekly spend on the platform by more than 7x as AppDiscovery’s AI advertising engine consistently found high-value users for Facetune.

Lightricks’ CPE campaign delivered subscribers with remarkable efficiency right out of the gate. As the AI calibrated to find the right users, the cost per subscription decreased 20% within the first two months and continued to closely achieve Lightricks’ cost goals for 7 consecutive months (to the time of this writing). Lightricks’ ROAS campaign performed similarly well, achieving day 7 ROAS goals quickly after launch as AppDiscovery’s AI targeted paying subscribers with rapidly increasing accuracy.