DTC Creative Best Practices

Drive results with high-performing ads

Explore proven strategies and creative examples to captivate in-app audiences and win more customers.

See how ads come to life on AppLovin

AppLovin’s AI-powered targeting delivers your ads in interstitial or rewarded placements, pairing engaging video ads with customizable HTML5 end cards that seamlessly drive shoppers to your site.

Video ad

Full-screen portrait video ads feature a “Shop Now” button overlay.

End card

Video ads are followed by an interactive, customizable screen with a clear CTA.

Click to Purchase

Shoppers are sent directly to your website in their default browser.

INTERSTITIAL

User encounters full-screen video ad during natural pauses in app activity.

Skip button appears after

5 seconds

REWARDED

User chooses to watch a longer video in exchange for an in-app reward or game boost.

Skip button appears after

30-60 seconds

AppLovin’s AI algorithm determines whether to place ads in interstitial or rewarded video placements for optimal ROAS.

Video Ads

Ad inserted during natural pauses in a mobile app

DIMENSIONS

9:16

DURATION

Up to 60s

FORMAT

mp4 or mov

FILE SIZE

No limit

Automatic compression

Best Practices

Adapt your winning social ads for apps

Extend the shelf life of your proven hits, UGC, and promos by adapting your ads for in-app audiences.

Hook your audience in the first 3-5 seconds

Bold visuals, thought-provoking questions, and compelling statements can quickly capture attention during the first unskippable 5 seconds of your ad.

Use 30-60-second videos

Rewarded video placements are unskippable for the first 30-60 seconds. Make every second count by highlighting product benefits or reinforcing your brand for lasting impact.