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Making CTV possible for everyone

Wurl’s innovative technologies for streaming TV distribution, discovery, and advertising connect viewers to the right content and ads

WHO WE ARE

Watch your business grow: on the largest screen in the home

As an early innovator in streaming TV, Wurl has built relationships with streamers and publishers, enabling a peerless insight into programming and viewer behavior.

Unique access to data and inventory

We use our valued position at the center of the streaming TV ecosystem to build better products — and help the industry make better decisions.

More effective ad campaigns

We help brands and agencies unlock the full potential of streaming TV with contextual targeting that prioritizes emotion, genre, and brand safety.

Performance marketing on CTV

We empower marketing teams at top streamers and publishers to acquire audiences in a data-driven way.

More effective monetization for publishers

We give streamers and content companies the tools to increase CPMs and maximize revenue with exclusive sources of demand.

MAX - How it Works

See how Wurl can grow your presence in streaming TV

MAX - How it Works

“During a recent campaign… [Wurl’s] emotion targeting led to a 33% lift in aided brand awareness – outperforming the KPIs of our CTV campaign strategies.”


CONTEXTUAL TARGETING

Deliver the right ad at the right time with GenAI

Context makes a big difference. BrandDiscovery evaluates the content before the break to target ads in real time.

  • Contextual ads are up to 40% more memorable and are 2–3 times more likely to result in conversion.
  • BrandDiscovery gives you access to contextual targeting across billions of premium impressions monthly.
  • BrandDiscovery segments are available through top DSPs, letting you add contextual targeting through your existing workflows.

CTV MONETIZATION

Maximize your earning potential on CTV

AdPool boosts your ad yield by providing differentiated demand when you need it.

  • Access the media budgets of AppLovin’s mobile performance marketers.
  • Translate scene-level content signals into targetable contextual segments for advertisers.
  • Boost fill rate by maximizing backfill yield — leaving no untapped revenue streams.

VIEWER ACQUISITION

Attract, engage, and retain high-value viewers at scale

ContentDiscovery is an AI-powered targeting solution for FAST publishers and streamers, bringing a digital marketing approach to viewer acquisition.

  • Target the right viewers across CTV and mobile.
  • Keep viewers engaged with targeted promos.
  • Define campaign goals, measure ROI and grow your KPIs.

CTV DISTRIBUTION

Make creating and distributing your CTV channel easy

An easier way to launch, host, schedule, and distribute your programming across 45+ streaming platforms.

  • Turnkey solution to quickly create and launch FAST channels.
  • Secure global distribution of content on any streamer in Wurl’s worldwide network.
  • Robust insight data to grow and retain audiences.
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Make CTV work for your brand with Wurl