Upon releasing Legend of Slime in June 2022, LoadComplete needed to get the app off the ground as quickly as possible with optimal strategies for monetization and user acquisition strategies. 

Low-effort, high-impact ad monetization

With more than 80% of their title’s revenue tied to in-app purchases, it was important that in-app advertising efforts were complementary. They needed to unlock the potential of this revenue stream while using minimal development resources and preserving a great user experience.

High-value user acquisition at scale

LoadComplete aimed to hit a specific D30 ROAS goal but had previously run CPI campaigns on other platforms with variable results. They needed a growth solution that optimized campaigns toward their optimal ROAS target. As a primarily purchase-based mobile app, this meant finding new, unique users likely to make in-app purchases at the best possible price.

Using MAX, LoadComplete could tap into AppLovin’s industry-leading pool of networks and bidders through a single unified auction. By leaning into a bidding-forward approach and leveraging tools for automating CPM updates to their traditional networks, LoadComplete drove industry-high CPMs for their ad inventory without straining their development team. 

On the growth end, AppDiscovery’s Cost-Per-Purchase campaigns empowered LoadComplete to optimize toward their ROAS target at tremendous scale by finding in-app purchasers at their ideal cost. Complimentary playable ads, produced by SparkLabs, AppLovin’s in-house creative agency, dramatically leveled up Legend of Slime’s conversion rates and drove further improvements to their ROAS.

High-value user acquisition allowed LoadComplete to hit their ROAS targets and scale spending by more than 36X.⁴ AppDiscovery’s powerful machine-learning engine successfully found quality users who loved the app and became purchasers. As a result, D7 retention increased by 89% over the same period.