← Policies for Demand Partners
Prohibited Content Category:
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, obscured or implied sexual acts, or explicit or implied sexual language, whether simulated or real.
Additional Guidelines:
Ads cannot include:
- Explicit or graphic sexual scenes, acts, or gestures, whether simulated or real.
- Any form of explicit nudity, whether simulated or real.
- Sexualized focus on specific body parts, whether simulated or real.
- Graphic, sexual, or sexualized terms or phrases, such as “horny,” “boner,” etc.
- Content promoting underage, non-consensual, or other illegal sexual themes, whether simulated or real.
- Content promoting the sexual exploitation of minors, whether simulated or real.
- Content that promotes or references adult themes like BDSM, kink, or fetishes, including any visual or textual descriptions of these activities, whether simulated or real.
- Content that may be interpreted as promoting a sexual act in exchange for compensation, whether simulated or real. Examples include prostitution, escort services, intimate massages and similar services, “sugar” dating, etc.
- Services that promote or encourage or facilitate unfaithful relationships.
- Promotion of sex toys or non-prescription sexual enhancement drugs.
- Content that features sexual audio content, including sexual moaning, explicit audiobooks, simulated sex noises, or similar content.
- Content promoting the creation or distribution of synthetic content that has been altered or generated to be sexually explicit or contain adult content or nudity (e.g., apps or websites that claim to generate deepfake pornography).
Ads can include:
- Brief, non-explicit partial nudity or suggestive content, such as the non-sexualized exposure of a partial buttocks or a suggestive graze of a hand.
- Mild romantic gestures, including light kissing, hand-holding, hugging, implied attraction, and flirting.