← Policies for Demand Partners
Prohibited Content Category:
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives.
Additional Guidelines:
Ads cannot include:
- Real-life Weapons, Weapon Accessories, or Explosives: Examples include guns, knives, grenades, bombs, brass knuckles, tasers, batons, pepper spray, ammunition or ammunition clips, silencers, bump stocks, or similar devices or components.
- Weapon- or Explosive-Related Violence and Illegal Activities: Content that contains instructions on the use, assembly, enhancement, or acquisition of weapons or explosives; depicts injury to people or property from weapons or explosives; promotes the sale of real weapons, ammunition, or explosives; or encourages unlawful acts involving weapons or explosives, including the acquisition, distribution, or smuggling of those materials.
- Functional devices that appear to discharge a projectile at high velocity, including airsoft guns, paintball guns, and bb guns.
Ads can include:
- Cartoon Weapons, Ammunition, or Explosives: Depictions of weapons and ammunition in a cartoon or animated context, which do not appear to be real weapons, ammunition, or explosives and have appropriate context reflecting their non-real nature.