Making CTV possible for everyone
Wurl’s innovative technologies for CTV distribution, discovery, and advertising connect viewers to the right content and ads
WHO WE ARE
Watch your business grow: on the largest screen in the home
As an early innovator in CTV, Wurl has built relationships with streamers and publishers, enabling a peerless insight into programming and viewer behavior.
Unique access to data and inventory
We use our valued position at the center of the CTV ecosystem to build better products — and help the industry make better decisions.
More effective ad campaigns
We help brands and agencies unlock the full potential of CTV with contextual targeting that prioritizes emotion, genre, and brand safety.
Performance marketing on CTV
We empower marketing teams at top streamers and publishers to acquire audiences in a data-driven way.
More effective monetization for publishers
We give streamers and content companies the tools to increase CPMs and maximize revenue with exclusive sources of demand.
See how Wurl can help grow your presence in CTV
“During a recent campaign… [Wurl’s] emotion targeting led to a 33% lift in aided brand awareness – outperforming the KPIs of our CTV campaign strategies.”
CONTEXTUAL TARGETING
Deliver the right ad at the right time with GenAI
Context makes a big difference. BrandDiscovery evaluates the content before the break to target ads in real time.
- Contextual ads are up to 40% more memorable and are 2–3 times more likely to result in conversion.
- BrandDiscovery gives you access to contextual targeting across billions of premium impressions monthly.
- BrandDiscovery segments are available through top DSPs, letting you add contextual targeting through your existing workflows.
CTV MONETIZATION
Maximize your earning potential on CTV
AdPool boosts your ad yield by providing differentiated demand when you need it.
- Access the media budgets of AppLovin’s mobile performance marketers.
- Translate scene-level content signals into targetable contextual segments for advertisers.
- Boost fill rate by maximizing backfill yield — leaving no untapped revenue streams.
VIEWER ACQUISITION
Attract, engage, and retain high-value viewers at scale
ContentDiscovery is an AI-powered targeting solution for FAST publishers and streamers, bringing a digital marketing approach to viewer acquisition.
- Target the right viewers across CTV and mobile.
- Keep viewers engaged with targeted promos.
- Define campaign goals, measure ROI and grow your KPIs.
CTV DISTRIBUTION
Make creating and distributing your CTV channel easy
An easier way to launch, host, schedule, and distribute your programming across 45+ streaming platforms.
- Turnkey solution to quickly create and launch FAST channels.
- Secure global distribution of content on any streamer in Wurl’s worldwide network.
- Robust insight data to grow and retain audiences.
