Every AppLovin impression is experienced as three sequential steps: a fullscreen video, an Interactive page, and a dynamic catalog. You upload assets for the video and interactive components, and the dynamic catalog can be generated automatically from a product feed.
Assets are grouped into Creative Sets. Each set must include at least one video and one interactive, and can hold up to 10 of each. The system automatically tests and finds the winning combinations.
Videos
Full-screen, vertical (9:16) video is the core of every ad. Videos are unskippable for up to 60 seconds, so prioritize longer storytelling videos (30 seconds or more).
Video file requirements
- Supported file types: MP4, MOV, M4V
- Dimensions: 9:16 (Portrait)
- Maximum file size: 1 GB
- Minimum dimensions: 270×480 (recommend at least 1080×1920)
- Maximum duration: 60 seconds
Video tips
- Hook viewers in the first 3–5 seconds, then tell a complete story
- Add captions — most users play with sound off
- Diversify formats: UGC, product display, and storytelling
You can launch with your existing social creatives and build videos optimized for AppLovin from there.
How to make high-performing AppLovin videos ↗
Interactives
The Interactive displays after the video and acts as a landing page within the ad. There are three ways you can create Interactives:
- Upload portrait images or GIFs — Click Upload in the Images tab of the Media library and upload your files.
- Use AppLovin's AI Interactive generation tool — Click Create in the Interactives tab of the Media library, then provide reference URLs, assets, and prompts.
- Build ads with AppLovin’s Creative Studio — Click Create in the Interactives tab of the Media library, then click Go to Creative Studio at the bottom of the pop-up window, then select a template and assets from the Media library.
Interactive requirements
- Supported file types: GIF, JPEG, PNG
- Maximum file size: 10 MB
- Maximum GIF duration: 60 seconds
- Minimum dimensions: 270×480 (recommend at least 1080×1920)
Interactive tips
- Test static and animated assets, and repurpose short social videos as GIFs
- Remove embedded CTA buttons — AppLovin overlays its own animated CTA
How to make high-performing Interactives ↗
Dynamic catalog
The third screen displays up to 12 SKUs or offers personalized to each user. When implemented correctly, dynamic catalogs increase conversions by up to 20%.
- Enable via the Shopify Connector (recommended) or a CSV feed
- Create Item Sets to remove duplicate SKUs and exclude non-core products
- Ensure every product has a correct, working landing page
- Brands with fewer than 5 SKUs use dynamic offering catalog to showcase subscription benefits, service tiers, or value props without needing a product feed