Case studies

Kitsch scales AppLovin spend 3.4x while growing new-customer ROAS

Campaigns

Setting up a campaign

Everything you need to know to launch your first campaign on AppLovin.

Case studies

Ridge beats iROAS goal by 128%

Creatives

How to make high-performing videos

How to create video ads that perform well on AppLovin.

Campaigns

Optimizing your campaign

How to improve campaign performance.

Creatives

The importance of creative volume and diversity

Why testing more creative compounds into incremental customers on AppLovin.

Webinars

Launch guide for new advertisers

Creatives

How to make high-performing Interactives

A quick reference for building Interactives that convert.