Growth you aren't getting elsewhere
Over a billion people play mobile games every day - including your customers. Studies consistently show this audience skews adult with meaningful purchasing power:
- 70% of mobile game users are the primary household decision-maker
- 77% spend $100+ online monthly.
Many mobile game users aren't on social media and the majority play for over an hour a day. If you aren't reaching these consumers in games, that's a lot of missed face time with potential customers.
Undivided attention for your ads
Games hold attention one screen at a time, with no feed to scroll and nothing competing for attention. Ads are an accepted part of the experience.
AppLovin ads are shown between levels or user chooses to watch an ad in exchange for a reward. Each ad starts with a fullscreen video which is unskippable for at least 5, and up to 60, seconds. The video is followed by an Interactive page and dynamic catalog.
Across the full ad experience, your ad gets a minimum of 10 seconds of guaranteed attention, and the median ad view time is 35 seconds.
Built to be profitable
AppLovin's AI engine efficiently finds customers who will achieve your growth objective, whether that's ROAS, cost per purchase, lead generation, or a specific in-app event.
For every dollar an advertiser spends on AppLovin Ads, they have to make more on the other side — and advertisers spend over $11B on our platform annually.
Fast and easy to scale
You can create an account and go live the same day. Pixel or MMP integration is straightforward, campaign setup is simple, and you can start with creative assets you already have. Once you launch, AppLovin's AI automatically optimizes bidding, targeting, and creative selection.
Advertisers have scaled to six-figure daily spend within a week of launching - learn how MAËLYS did it. You could be next!