Aimee Kessler-Evans

Aimee Kessler Evans is a Senior Content Manager at AppLovin.

Posts by Aimee

Future-proofing UA in an uncertain social media landscape

Blog

Future-proofing UA in an uncertain social media landscape

February 18, 2025
Apps and the FTC Click-to-Cancel Rule

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Apps and the FTC Click-to-Cancel Rule

January 7, 2025
Six Signs You’re Overly Dependent on Social Media—and What to Do About It

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Six Signs You’re Overly Dependent on Social Media—and What to Do About It

November 26, 2024
Creating Touchpoints from Social to In-app: How D2C Brands Can Drive Sales with In-App Advertising

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Creating Touchpoints from Social to In-app: How D2C Brands Can Drive Sales with In-App Advertising

November 22, 2024
D2C Strategies: How In-app Ads Bolster Retail Media

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D2C Strategies: How In-app Ads Bolster Retail Media

October 31, 2024
Media Revolution: Redefining Growth Through Channel Diversification

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Media Revolution: Redefining Growth Through Channel Diversification

October 30, 2024
Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

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Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

October 15, 2024
D2C Marketers: Brighten Your Holiday Outlook with In-App Advertising

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D2C Marketers: Brighten Your Holiday Outlook with In-App Advertising

October 2, 2024
What is Mobile User Acquisition Marketing and How is it Different than D2C?

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What is Mobile User Acquisition Marketing and How is it Different than D2C?

August 22, 2024
How to Extend Gamification in Your Playable Ads

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How to Extend Gamification in Your Playable Ads

August 20, 2024
This user acquisition strategy for non-gaming apps never works

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This user acquisition strategy for non-gaming apps never works

August 6, 2024
Has Ad Creative Been Revolutionized by AI?

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Has Ad Creative Been Revolutionized by AI?

July 18, 2024
No MFA Sites Here: How Mobile’s Focus on Performance Ensures Brand Safety

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No MFA Sites Here: How Mobile’s Focus on Performance Ensures Brand Safety

June 20, 2024
MAX Bidding: What the shift to in-app bidding means for monetization

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MAX Bidding: What the shift to in-app bidding means for monetization

June 5, 2024
In-app ads are ready for primetime. It’s time for brands to get on board.  

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In-app ads are ready for primetime. It’s time for brands to get on board.  

May 22, 2024
How SparkLabs Accelerated Productivity with Generative AI

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How SparkLabs Accelerated Productivity with Generative AI

April 23, 2024
The 5 UA Metrics You Need to Track and Optimize Campaigns

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The 5 UA Metrics You Need to Track and Optimize Campaigns

November 18, 2021
Is Your App Ready for the Metaverse? Here’s What You Need to Know Now

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Is Your App Ready for the Metaverse? Here’s What You Need to Know Now

November 16, 2021
5 Ways to Reduce Your App Churn Rate and Keep Users Longer

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5 Ways to Reduce Your App Churn Rate and Keep Users Longer

October 21, 2021
8 Ways to Increase User Engagement

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8 Ways to Increase User Engagement

October 14, 2021
Gaming Spend Up 35%, According to New App Annie Report

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Gaming Spend Up 35%, According to New App Annie Report

October 4, 2021
FemLovin Learns to Live Beyond Limiting Beliefs with Chantal Below

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FemLovin Learns to Live Beyond Limiting Beliefs with Chantal Below

September 29, 2021