User Acquisition
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6 Steps to Boost App Ad Revenue This Holiday Season
Nov 20, 2024![](https://www.applovin.com/wp-content/uploads/2023/10/1440x810_Blog-Header_Boost-Ad-Monetization_2024.jpg)
Blog
Exmox finds new UA scale with AppLovin
Nov 1, 2024![](https://www.applovin.com/wp-content/uploads/2024/11/1920x1080_AppLovin_Video_Exmox_Thumbnail.jpg)
1 MIN
Building a Solid User Acquisition Strategy
Aug 14, 2024![](https://www.applovin.com/wp-content/uploads/2024/10/img_guides_thumbnail_mobileappaduseracquisition@2x.png)
Guide
Underdog efficiently promoted its games and content with AppDiscovery’s mobile and CTV campaigns
Jul 31, 2024![](https://www.applovin.com/wp-content/uploads/2024/07/success_stories_thumbnail_UnderDog.jpg)
Success Stories
How to win with IAP return on ad spend campaigns
Jun 20, 2024![](https://www.applovin.com/wp-content/uploads/2021/11/1440x810_AppDiscovery_ROAS-imageonly.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-howtowork-adnetwork-mobile-blog-1.jpg)
Blog
Experian unlocked significant scale with AppDiscovery and acquired new customers at optimal costs
May 23, 2024![](https://www.applovin.com/wp-content/uploads/2024/05/success_stories_thumbnail_experian.jpg)
Success Stories
![](https://www.applovin.com/wp-content/uploads/2024/04/1920x1080_Event_Hub_Page_card.jpg)
25 MIN
Success Shorts – Supercent’s Global Game Growth
Mar 12, 2024![](https://www.applovin.com/wp-content/uploads/2024/03/1920x1080_SuccessShorts_Thumbnil_SuperCent-1.jpg)
1 MIN
![](https://www.applovin.com/wp-content/uploads/2024/02/AppLovin_VentureBeat_Cover.jpg)
Report
Mobile Stars – Taking Risks and Growing Paid UA
Feb 8, 2024![](https://www.applovin.com/wp-content/uploads/2024/02/1920x1080_AppLovin-MobileStars_Social-Thumbnail_张晶.jpg)
1 MIN
Grow Your Business with Our Resource Center
Jan 25, 2024![](https://www.applovin.com/wp-content/uploads/2024/01/1440x810_Blog-Header_Resource-Center-Launch.jpg)
Blog
Mobile Stars – Cool Games, Community, & Cross-Play
Jan 11, 2024![](https://www.applovin.com/wp-content/uploads/2024/01/1920x1080_AppLovin-MobileStars-Ed-Favier.jpg)
1 MIN
![](https://www.applovin.com/wp-content/uploads/2023/12/1920x1080_Mad-Brain-Game_video-INCL.-THUMBNAIL_2023.jpg)
1 MIN
Headway tapped into a consistent, cost-efficient source of new subscribers with AppDiscovery
Nov 3, 2023![](https://www.applovin.com/wp-content/uploads/2023/12/success_stories_thumbnail_headway2x.jpg)
Success Stories
![](https://www.applovin.com/wp-content/uploads/2023/12/Pocket-Gems-video-INCL.-THUMBNAIL_YouTube.jpg)
1 MIN
Popular Apps That Are Winning the Growth Game
Oct 19, 2023![](https://www.applovin.com/wp-content/uploads/2023/12/1440x810_AppDiscovery_AI_Success_Story_Roundup.jpg)
Blog
AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly.
Oct 6, 2023![](https://www.applovin.com/wp-content/uploads/2023/10/success_stories_thumbnail_rollic2x.jpg)
Success Stories
AppLovin Q3 Product Updates! #SHIPPED
Oct 5, 2023![](https://www.applovin.com/wp-content/uploads/2023/10/1920x1080_AppLovin-Shipped-MobileStars-Q3.jpg)
1 MIN
5 Reasons Why You Should Be Testing CTV
Sep 13, 2023![](https://www.applovin.com/wp-content/uploads/2023/09/1440x810_5Reason_Testing_CTV.jpg)
Blog
Amplify SF 2023: AI Takes Center Stage
Sep 7, 2023![](https://www.applovin.com/wp-content/uploads/2023/09/1440x810_Amplify2023_SF_Recap.jpg)
Blog
AppDiscovery’s AI Advancements
Aug 7, 2023![](https://www.applovin.com/wp-content/uploads/2023/08/1440x810_AppDiscovery_AI_Advancements.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2023/07/success_stories_thumbnail_inspiredsquare@2x.jpg)
Success Stories
Unleashing Global Growth at Amplify Vietnam
Jun 22, 2023![](https://www.applovin.com/wp-content/uploads/2023/06/Amplify-Vietnam-Recap-1.jpg)
Blog
Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery
May 23, 2023![](https://www.applovin.com/wp-content/uploads/2023/05/success_stories_thumbnail_picsart2x.jpg)
Success Stories
Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch
Apr 24, 2023![](https://www.applovin.com/wp-content/uploads/2023/04/success_stories_thumbnail_legendofslime@2x.jpg)
Success Stories
![](https://www.applovin.com/wp-content/uploads/2023/02/success_stories_thumbnail_modemobile.jpg)
Success Stories
How to Boost Growth Through Organic User Acquisition
Mar 16, 2023![](https://www.applovin.com/wp-content/uploads/2023/03/Growth_Through_Organic_UA.jpg)
Blog
3 More Mobile Monetization Strategy Success Stories
Mar 10, 2023![](https://www.applovin.com/wp-content/uploads/2022/09/AppLovin_SuccessStories_RoundUp-01.jpg)
Blog
ARPDAU to UA: 360° of Mobile Business Growth
Mar 2, 2023![](https://www.applovin.com/wp-content/uploads/2023/03/1440x810_360_mobilegrowth.jpg)
Blog
How to Reduce User Churn and Keep Users Longer
Feb 2, 2023![](https://www.applovin.com/wp-content/uploads/2021/10/1440x810_5-way-to-reduce-chun.gif)
Blog
Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization
Jan 30, 2023![](https://www.applovin.com/wp-content/uploads/2023/01/AppLovin_Youtube_AppLovins-360°_Testimonials_Templates-16.jpg)
1 MIN
Performance-Driven Mobile Ad Trends 2023
Jan 13, 2023![](https://www.applovin.com/wp-content/uploads/2023/06/Opengraph_2023_SparkLabs_Report.jpg)
Report
Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery
Dec 30, 2022![](https://www.applovin.com/wp-content/uploads/2022/12/success_stories_thumbnail_Yemeksepeti-.jpg)
Success Stories
MAX & AppDiscovery allowed Idle Office Tycoon to achieve 3x installs and +84% in D7 ROAS
Nov 14, 2022![](https://www.applovin.com/wp-content/uploads/2022/11/success_stories_thumbnail_warrior-games.jpg)
Success Stories
![](https://www.applovin.com/wp-content/uploads/2022/10/success_stories_thumbnail_brigit@2x.jpg)
Success Stories
User Acquisition Strategy for Small Teams
Oct 4, 2022![](https://www.applovin.com/wp-content/uploads/2022/04/1440x810_UA_SmallTeam.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2022/09/success_stories_thumbnail_dailyyoga@2x.jpg)
Success Stories
Best Practices for New User Onboarding
Sep 6, 2022![](https://www.applovin.com/wp-content/uploads/2021/12/logo_1440x810_V3.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2022/08/AppLovin_ATD_Machinezone-3.jpg)
47 MIN
What is Retention Rate and Why it Matters
Aug 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Ad-Tech-101_What-is-retention-Rate-3.jpg)
3 MIN
What is LiveOps and Why Does it Matter for Games?
Aug 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Ad-Tech-101_What-is-LiveOps-2.jpg)
3 MIN
Picsart & AppLovin Success Story
Aug 16, 2022![](https://www.applovin.com/wp-content/uploads/2022/08/video_Success-Stories_Picsart-2.jpg)
1 MIN
Why In-App Banners Still Matter
Jul 14, 2022![](https://www.applovin.com/wp-content/uploads/2022/02/1440x810_Banner_Ads.jpg)
Blog
Best Practices for Mobile User Acquisition
Jul 12, 2022![](https://www.applovin.com/wp-content/uploads/2021/07/1440x810_Comprehensive_UA-1.jpg)
Blog
Indie Devs: How to Avoid These 4 Common Mistakes
Jun 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/06/1440x810_SoftwareDevelopment_Generic_Photo-3.jpg)
Blog
How to Write an Effective App Store Description
Jun 21, 2022![](https://www.applovin.com/wp-content/uploads/2022/06/1440x810_How-to-write-an-effective-app-store-description-01.jpg)
Blog
AppDiscovery Introduces Total ROAS Campaigns
Jun 14, 2022![](https://www.applovin.com/wp-content/uploads/2022/06/1440x810_AppDiscovery_Total_ROAS.jpg)
Blog
10 Tips for User Acquisition on a Budget
May 26, 2022![](https://www.applovin.com/wp-content/uploads/2022/07/1440x810_10-Tips-on-UA-budget-01.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2022/06/1440x810_Monetization_Generic_Illustration-1.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2022/02/success_stories_thumbnail_picsart@2x-3.jpg)
Success Stories
SayGames leveraged the AppLovin Growth Suite and increased total portfolio installs by more than 25%
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/saygames-bg-3-1.jpg)
Success Stories
![](https://www.applovin.com/wp-content/uploads/2022/03/success_story_thumbnail_ONEMT@2x-1.jpg)
Success Stories
Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/azurgames-bg-3-1.png)
Success Stories
AppLovin drive 45% of KAYAC’s installs, skyrocketing Park Master to #1 in the App Store
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/kayac-bg-3-1.png)
Success Stories
Implementing MAX drives a 12% ARPDAU increase, lifts LTV, and saves valuable time for TapNation
Mar 23, 2022![](https://www.applovin.com/wp-content/uploads/2022/03/tapnation-bg-3-1.png)
Success Stories
Video: AppHacks—Why You Need Marketability Testing
Oct 12, 2021![](https://www.applovin.com/wp-content/uploads/2021/09/1440x810_AppHack-Ep8-01.jpg)
Blog
The Best User Acquisition Practices for Your App
Jul 8, 2021![](https://www.applovin.com/wp-content/uploads/2021/07/1440x810_Comprehensive_UA-1.jpg)
Blog
What are LiveOps and Why are They Important?
Jun 24, 2021![](https://www.applovin.com/wp-content/uploads/2021/06/Live-Op_2023.jpg)
Blog
Why You Need Marketing Automation to Grow Your Apps
May 21, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Recap_CN-Connects-_Monetization-Trends-QA-Bidalgo-Hello-World-02.jpg)
Blog
KPIs That Help Scale Your Mobile Game
Apr 14, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_When_to_scale_game.jpg)
Blog
Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game
Mar 4, 2021![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Chat-with-Carol-02.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2021/05/ThePriceIsRight_Blog.jpg)
Blog
PG Connects #4: How Wordscapes Improved LTV by 40 Percent and Hybrid Monetization Trends
Nov 26, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/PGC4-Recap-01.jpg)
Blog
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Blog
Ask the Dev: How to Determine Your UA Strategy
Aug 26, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_AppLovin_ATD_MZ.jpg)
Blog
‘It’s Been a Game Changer’: How Beresnev Games Improved Profits and ROAS Through User-Level Ad Data
Aug 5, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Adjust-AppLovin-Webinar-01.jpg)
Blog
The Evolution of Hyper-Casual Games
Jul 7, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_Hyper-casual-evolution-01.jpg)
Blog
Voodoo on How Hyper-casual Development Is Evolving
Jun 17, 2020![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_AppLovin_ATD_Voodoo.jpg)
Blog
What is ASO and why should you care?
Jun 22, 2019![](https://www.applovin.com/wp-content/uploads/2021/05/1440x810_ASO.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2021/05/Applovin-mobile-ad-formats-what-is-a-playable-ad.jpg)
Blog
Top 5 mobile gaming trends from GDC 2018
Mar 27, 2018![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-gdc-2018-gaming-trends-takeaways.jpg)
Blog
![](https://www.applovin.com/wp-content/uploads/2021/05/Applovin-applovin-ask-the-developer-sq-inc-ua-monetization-strategy.jpg)
Blog
What causes user acquisition costs to fluctuate?
Sep 12, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/AppLovin-how-to-measure-ua-cost.jpg)
Blog
Why ignoring your app’s performance issues hurts LTV
Aug 15, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-mobile-performance-optimization-apps-mobile-blog-1.jpg)
Blog
ASO: A primer for app marketers
Jun 21, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-ASO-mobile-blog-1.jpg)
Blog
Global markets: Going big in India and Brazil
Jun 9, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-regional-economies-mcommerce-apps-mobile-blog-1-1.jpg)
Blog
Game devs: What middle class growth and mobile adoption rates around the world mean for you
Apr 7, 2017![](https://www.applovin.com/wp-content/uploads/2021/05/applovin-global-middleclass-smartphonepenetration-mobile-blog-1.jpg)
Blog
Indie Devs: 3 Tips for Calculating LTV
Oct 28, 2016![](https://www.applovin.com/wp-content/uploads/2021/05/Blog_10_27_16.jpg)
Blog