AppDiscovery

Future-proofing UA in an uncertain social media landscape

Feb 18, 2025

Why mobile banner ads persist in a video and playable world

Feb 13, 2025

What is a playable ad?

Jan 31, 2025

Mobile gaming trends redefining the app industry in 2025

Jan 23, 2025

Mobile Stars – MWM on Leadership and Passion

Jan 9, 2025

#SHIPPED 2024: Product Updates Driving Mobile App Growth

Jan 9, 2025

AppLovin Q4 2024 Updates! #SHIPPED

Dec 19, 2024

#SHIPPED: AppDiscovery Day 28 ROAS Campaigns

Dec 19, 2024

Mobile Stars – Playrix on Sustainable Success

Dec 18, 2024

Luni Partnered with AppLovin to Accelerate Growth

Dec 13, 2024

AppLovin’s 2025 Predictions for the Mobile App Industry

Dec 13, 2024

Underdog efficiently promoted its games and content with AppDiscovery’s mobile and CTV campaigns

Dec 12, 2024

Skip-Bo™ Mobile partnered with AppDiscovery to scale its highest-value user segment

Dec 11, 2024

Six Signs You’re Overly Dependent on Social Media—and What to Do About It

Nov 26, 2024

6 Steps to Boost App Ad Revenue This Holiday Season

Nov 20, 2024

How To Build Holiday Momentum with Singles’ Day

Nov 11, 2024

How Mobile Apps Create Opportunities for Consumer Brands

Nov 5, 2024

Exmox finds new UA scale with AppLovin

Nov 1, 2024

Media Revolution: Redefining Growth Through Channel Diversification

Oct 30, 2024

What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

Oct 18, 2024

3 Ways Advertising in Apps Levels the Playing Field for New Businesses

Oct 17, 2024

Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

Oct 15, 2024

Meet Jack: A Research Scientist at AppLovin

Oct 9, 2024

AppLovin’s Research Science Team

Oct 9, 2024

Learn and Grow as an Intern at AppLovin

Oct 3, 2024

Hybrid Monetization Helps Homa and Hitica’s Mobile Title Fight for America Succeed

Oct 3, 2024

Why It’s Time to Diversify Your Channel Mix with Mobile

Oct 3, 2024

ABI Studio skyrocketed to the #1 Free Games spot in the App Store with AppDiscovery

Sep 25, 2024

What’s Working Right Now in Mobile App User Acquisition

Sep 10, 2024

What is Mobile User Acquisition Marketing and How is it Different than D2C?

Aug 22, 2024

DramaBox profitably acquired high-value users at scale with AppDiscovery

Aug 8, 2024

This user acquisition strategy for non-gaming apps never works

Aug 6, 2024

Success Shorts – Colorwood Sort Enjoys Retention Gains and Global App Store Success

Aug 2, 2024

It’s Time for Shopping Apps and Games to Double Down on User Acquisition

Jul 29, 2024

Kikoff found profitable, incremental scale running CPE campaigns on AppDiscovery

Jul 12, 2024

How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

Jul 9, 2024

How to win with IAP return on ad spend campaigns

Jun 20, 2024

Lottery App Jackpocket on Winning Big in UA with AppLovin

Jun 6, 2024

How to work with ad networks

May 30, 2024

Success Shorts – Upside Exponentially Scales User Growth

May 29, 2024

Experian unlocked significant scale with AppDiscovery and acquired new customers at optimal costs

May 23, 2024

In-app ads are ready for primetime. It’s time for brands to get on board.

May 22, 2024

Leveraging AppDiscovery, OTTO connected with users who love to shop

May 15, 2024

Success Shorts – BitMango Expands UA Globally and Achieves New Scale

May 3, 2024

User acquisition in gaming and non-gaming: Key differences

May 2, 2024

App Store Optimization: Custom Product Pages & Custom Store Listings

Apr 24, 2024

AppLovin Q1 2024 Updates! #SHIPPED

Apr 18, 2024

The Broad(er) Cast: Supercharge Your CTV Creative Strategy with 3 Proven Concepts

Apr 12, 2024

Mobile Stars – How Hungry Studio Views Industry Changes

Apr 12, 2024

Mobile Stars – Ensuring Game Engagement by Watching Global Trends

Apr 12, 2024

What is a Good Retention Rate and Why Does it Matter?

Apr 11, 2024

The Broad(er) Cast: Turning CTV Into Your Next Growth Channel

Apr 10, 2024

Enerjoy scaled the subscriber base of their #1 Health & Fitness app, ShutEye, in more than 40 countries by using AppDiscovery

Mar 21, 2024

Success Shorts – Supercent’s Global Game Growth

Mar 12, 2024

UA Growth Hacks: Leveraging AI for Performance Campaigns

Feb 13, 2024

Upside used AppDiscovery to unleash the scaling potential of their cashback app

Feb 12, 2024

Mobile Stars – Taking Risks and Growing Paid UA

Feb 8, 2024

Mode Mobile increased their D90 ROAS by more than 90% and scaled profitably with AppDiscovery’s AI advancements

Feb 6, 2024

Success Shorts – FOMO Tops the Charts with TRAFFIC ESCAPE

Feb 5, 2024

The Way to UA: Multi-Campaign Strategy for App Growth

Feb 1, 2024

Grow Your Business with Our Resource Center

Jan 25, 2024

Mobile Stars – What Inspires PuzzleCats to Make Games

Jan 18, 2024

#SHIPPED: Product Updates Driving Mobile App Growth

Jan 18, 2024

The Way to UA: Customer Acquisition Cost, Simplified

Dec 19, 2023

Mobile Marketing: Embracing Trends and Strong Partnerships

Dec 14, 2023

Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery

Dec 2, 2023

Jackpot journey: How Triwin scored big with AppDiscovery

Dec 1, 2023

Mad Brain Games Testimonial

Nov 22, 2023

Headway tapped into a consistent, cost-efficient source of new subscribers with AppDiscovery

Nov 9, 2023

AI Testimonial – PocketGems

Oct 25, 2023

Popular Apps That Are Winning the Growth Game

Oct 19, 2023

Mobile Advertising Myths That Are Holding Performance Marketers Back

Oct 12, 2023

AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly

Oct 6, 2023

AppLovin Q3 Product Updates! #SHIPPED

Oct 5, 2023

Picsart shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

SmartNews shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

Tripledot shares their experience using AppDiscovery to advertise on CTV

Sep 20, 2023

5 Reasons Why You Should Be Testing CTV

Sep 13, 2023

DealDash scaled their digital UA volume and broke free of seasonal trends with AppDiscovery’s AI advancements

Sep 6, 2023

How to Turn CTV into a Performance Marketing Channel for Growth

Aug 16, 2023

AppDiscovery’s AI Advancements

Aug 7, 2023

Using AppLovin’s growth suite, Inspired Square reached #1 with 2248 and increased DAU multifold for Merge Hexa

Jul 27, 2023

AppLovin Q2 Product Updates! #SHIPPED

Jul 18, 2023

Kikoff found profitable scale running performance CTV campaigns on AppDiscovery

May 9, 2023

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023

Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch

Apr 24, 2023

Paid User Acquisition: An Overview for Mobile Marketers

Apr 21, 2023

How to Run Effective Performance Marketing Campaigns

Apr 12, 2023

3 More Mobile Monetization Strategy Success Stories

Mar 10, 2023

ARPDAU to UA: 360° of Mobile Business Growth

Mar 2, 2023

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

Feb 14, 2023

How to Reduce User Churn and Keep Users Longer

Feb 2, 2023

Picsart and X-FLOW share their experience with AppDiscovery

Jan 30, 2023

Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization

Jan 30, 2023

Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery

Dec 30, 2022

TownWiFi achieved an 8X increase in ARPDAU using MAX’s advanced features

Dec 8, 2022

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

Nov 15, 2022

MAX & AppDiscovery allowed Idle Office Tycoon to achieve 3x installs and +84% in D7 ROAS

Nov 14, 2022

AppDiscovery empowered top-rated finance app, Brigit, to significantly increase subscriptions while driving down CPE

Oct 11, 2022

User Acquisition Strategy for Small Teams

Oct 4, 2022

Scaling Your App Business Beyond Social Marketing

Sep 22, 2022

With AppDiscovery, Daily Yoga was able to continually double its MoM installs while improving D0 ROAS by 62%

Sep 7, 2022

Determining Your UA strategy

Aug 16, 2022

How Super Free Games Broke into Top Grossing Games in 114 Countries

Aug 16, 2022

Picsart & AppLovin Success Story

Aug 16, 2022

How Green Panda Games Revamps their Overall UA Performance

Aug 10, 2022

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Aug 2, 2022

Best Practices for Mobile User Acquisition

Jul 12, 2022

How to Write an Effective App Store Description

Jun 21, 2022

AppDiscovery Introduces Total ROAS Campaigns

Jun 14, 2022

After partnering with AppLovin, SmartNews exceeded KPI goals on iOS and improved D7 retention by more than 25%

May 9, 2022

What is In-App Advertising?

May 5, 2022

Thank you, MoPub; Welcome MoPub publishers and DSPs

Apr 4, 2022

AppLovin’s Acquisition of Wurl is Complete

Apr 4, 2022

Fastic increases MoM profitability by 58% with AppLovin Partnership

Mar 23, 2022

SayGames leveraged the AppLovin Growth Suite and increased total portfolio installs by more than 25%

Mar 23, 2022

BIGO partnered with AppLovin and increased D1 retention by over 60%

Mar 23, 2022

MadBox increases UA spend and jumps to #1 in App Store Games across 14 countries

Mar 23, 2022

Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months

Mar 23, 2022

AppLovin drive 45% of KAYAC’s installs, skyrocketing Park Master to #1 in the App Store

Mar 23, 2022

Implementing MAX drives a 12% ARPDAU increase, lifts LTV, and saves valuable time for TapNation

Mar 23, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

Mar 22, 2022

ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

Feb 24, 2022

Picsart found new audiences with AppLovin, scaling mobile ad network installs by 39% while improving conversion rate

Jan 6, 2022

How to Diversify the Media Mix and Improve Ad Performance: App Growth Summit Berlin

Oct 26, 2021

New AppDiscovery Feature: Campaign Management API

Oct 19, 2021

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Oct 7, 2021

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

Sep 2, 2021

Fastic Reaches Beyond Just Social to Expand Global UA

Aug 20, 2021

How Green Panda Games Perfects Growth Through Automation with AppLovin

May 8, 2021

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

Apr 22, 2021

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

Mar 20, 2021

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

Mar 4, 2021

Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

Feb 12, 2021

How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

Feb 9, 2021

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

Jan 1, 2021

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV