Performance Marketing

Future-proofing UA in an uncertain social media landscape

Why mobile banner ads persist in a video and playable world

2025 Mobile App Trends Report – Out Now

What is a playable ad?

Mobile gaming trends redefining the app industry in 2025

#SHIPPED 2024: Product Updates Driving Mobile App Growth

#SHIPPED: AppDiscovery Day 28 ROAS Campaigns

AppLovin’s 2025 Predictions for the Mobile App Industry

Six Signs You’re Overly Dependent on Social Media—and What to Do About It

Creating Touchpoints from Social to In-app: How D2C Brands Can Drive Sales with In-App Advertising

6 Steps to Boost App Ad Revenue This Holiday Season

How To Build Holiday Momentum with Singles’ Day

How Mobile Apps Create Opportunities for Consumer Brands

D2C Strategies: How In-app Ads Bolster Retail Media

Media Revolution: Redefining Growth Through Channel Diversification

What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

3 Ways Advertising in Apps Levels the Playing Field for New Businesses  

Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

Why It’s Time to Diversify Your Channel Mix with Mobile

D2C Marketers: Brighten Your Holiday Outlook with In-App Advertising

What’s Working Right Now in Mobile App User Acquisition

New Interactive Ads Webinar about Metaplay and Gamification is Live!

What is Mobile User Acquisition Marketing and How is it Different than D2C?

How to Extend Gamification in Your Playable Ads

This user acquisition strategy for non-gaming apps never works

It’s Time for Shopping Apps and Games to Double Down on User Acquisition

How Hybrid Monetization is Unlocking New Growth for Mobile Gaming

How to win with IAP return on ad spend campaigns

How to work with ad networks

In-app ads are ready for primetime. It’s time for brands to get on board.  

User acquisition in gaming and non-gaming: Key differences

App Store Optimization: Custom Product Pages & Custom Store Listings

What is a Good Retention Rate and Why Does it Matter?

Ad Creative Tips and Trends to Level Up Creative Production

UA Growth Hacks: Leveraging AI for Performance Campaigns

The Way to UA: Multi-Campaign Strategy for App Growth

The Way to UA: Customer Acquisition Cost, Simplified

Mobile Marketing: Embracing Trends and Strong Partnerships

Popular Apps That Are Winning the Growth Game

Mobile Advertising Myths That Are Holding Performance Marketers Back

5 Reasons Why You Should Be Testing CTV

AppDiscovery’s AI Advancements

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

Paid User Acquisition: An Overview for Mobile Marketers

How to Run Effective Performance Marketing Campaigns

How to Boost Growth Through Organic User Acquisition

ARPDAU to UA: 360° of Mobile Business Growth

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

How to Reduce User Churn and Keep Users Longer

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

User Acquisition Strategy for Small Teams

Scaling Your App Business Beyond Social Marketing

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Best Practices for Mobile User Acquisition

How to Write an Effective App Store Description

AppDiscovery Introduces Total ROAS Campaigns

What is In-App Advertising?

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Common Myths About Mobile Ads Debunked

Storytelling in video ads: 3 steps to engage potential users

6 things you need to measure to get your LTV calculation right