Mobile App Growth

Mobile Stars – Burny Games on creating top-notch games

Jan 23, 2025

Mobile Stars – MWM on Leadership and Passion

Jan 9, 2025

Mobile Stars – Playrix on Sustainable Success

Dec 18, 2024

Mobile App Monetization

Oct 23, 2024

Consumer Mobile Trends 2024

Sep 24, 2024

Success Shorts – Colorwood Sort Enjoys Retention Gains and Global App Store Success

Aug 2, 2024

Kikoff found profitable, incremental scale running CPE campaigns on AppDiscovery

Jul 12, 2024

Mobile Ad Networks

Jun 12, 2024

Lottery App Jackpocket on Winning Big in UA with AppLovin

Jun 6, 2024

Success Shorts – Upside Exponentially Scales User Growth

May 29, 2024

Success Shorts – BitMango Expands UA Globally and Achieves New Scale

May 3, 2024

AppLovin Q1 2024 Updates! #SHIPPED

Apr 18, 2024

Success Shorts – FOMO Tops the Charts with TRAFFIC ESCAPE

Feb 5, 2024

AppLovin Q4 ’23 Updates! #SHIPPED

Jan 18, 2024

Mobile Stars – Variety is the Spice of Success

Dec 13, 2023

Mobile Stars – Game Studio Pro Rapid Fire

Dec 12, 2023

Mobile Stars – Tips & Advice from Mobile Game Pros

Dec 12, 2023

Mobile Stars – Making Ads Feel Welcome in Games

Dec 7, 2023

Mobile Stars – Leadership, Ad Balance, and Scaling

Dec 1, 2023

Mobile Stars – User Retention through Player Feedback

Dec 1, 2023

AdWeek Uncommon Thinking – Poshmark & AppLovin on AI

Nov 9, 2023

Mobile Stars – Winning Users with Captivating Ads

Nov 7, 2023

Mobile Stars – Q4 Tips for Driving Success

Nov 1, 2023

Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization

Jan 30, 2023

How to Accelerate Growth Through A/B Testing

Nov 1, 2022

6 Strategic Tips From Belka Games on User Engagement and Retention

Oct 11, 2022

Best Practices for New User Onboarding

Sep 6, 2022

AppLovin: Everything You Need to Grow Your Mobile Apps

Aug 17, 2022

Launching a Mobile Game? Analyzing Marketability and Engagement with Lion Studios

Aug 16, 2022

What is Marketability Testing for Ads?

Aug 9, 2022

Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months

Mar 23, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

Mar 22, 2022

5 Developer Horror Stories and How to Avoid Them

Oct 28, 2021

8 Ways to Increase User Engagement

Oct 14, 2021

Insider Tips From Lion Studios on Getting Started in Mobile Games

Sep 20, 2021

Fastic Reaches Beyond Just Social to Expand Global UA

Aug 20, 2021

Mobile App Marketing Insights for 2021 and Beyond

Aug 2, 2021

WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

Jul 20, 2021

The Best User Acquisition Practices for Your App

Jul 8, 2021

AppLovin’s Roundup of Success Stories

May 28, 2021

Why You Need Marketing Automation to Grow Your Apps

May 21, 2021

What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

May 1, 2021

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

Apr 22, 2021

3 Solid A/B Tests to Boost Your Revenue

Mar 31, 2021

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

Mar 20, 2021

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

Feb 26, 2021

AppLovin’s Global Awards Roundup 2020

Dec 23, 2020

Game-Changing Soft Launch Strategies: The Best Approaches

Nov 20, 2020

How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

Sep 15, 2020

Ask the Dev: How to Determine Your UA Strategy

Aug 26, 2020

Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

Jul 30, 2020

How to Make a Successful Hyper-Casual Game in Today’s Market

Apr 16, 2020

This is why collecting is a powerful mechanic for game developers

May 24, 2019

Future of Mobile Gaming: Where we started and where we’re going (Part 1)

Oct 11, 2018

Hyper-Casual: Mobile Gaming’s Newest Genre

Aug 4, 2018

Ask the Developer: East Side Games on making counterculture games and licensing an IP

Jun 27, 2018

Building a company against the Frightful Five

Apr 18, 2018

ASO: A primer for app marketers

Jun 21, 2017

App Cross Promotion: Keep your mobile games close and your competitors closer

Jun 14, 2017

6 things you need to measure to get your LTV calculation right

Dec 7, 2016

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV