Maksym Zerkakh

Posts by Maksym

#SHIPPED 2024: Product Updates Driving Mobile App Growth

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#SHIPPED 2024: Product Updates Driving Mobile App Growth

January 9, 2025
New Interactive Ads Webinar about Metaplay and Gamification is Live!

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New Interactive Ads Webinar about Metaplay and Gamification is Live!

August 28, 2024
Cannes Lions 2024: Audience Reach on the French Riviera

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Cannes Lions 2024: Audience Reach on the French Riviera

June 25, 2024
How to win with IAP return on ad spend campaigns

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How to win with IAP return on ad spend campaigns

June 20, 2024
Scaling Bidding with MAX: Technical Health

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Scaling Bidding with MAX: Technical Health

May 8, 2024
Ad Creative Tips and Trends to Level Up Creative Production

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Ad Creative Tips and Trends to Level Up Creative Production

March 28, 2024
The Future of Bidding is Now

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The Future of Bidding is Now

March 26, 2024
GDC 2024: Our Predictions for Mobile Developers

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GDC 2024: Our Predictions for Mobile Developers

March 15, 2024
The Way to UA: Multi-Campaign Strategy for App Growth

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The Way to UA: Multi-Campaign Strategy for App Growth

February 1, 2024
The Way to UA: Customer Acquisition Cost, Simplified

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The Way to UA: Customer Acquisition Cost, Simplified

December 19, 2023
Mobile Marketing: Embracing Trends and Strong Partnerships

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Mobile Marketing: Embracing Trends and Strong Partnerships

December 14, 2023
Advertising Week NY 2023: Key Event Takeaways

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Advertising Week NY 2023: Key Event Takeaways

November 21, 2023
Ad Creative AI with SparkLabs: Key Insights

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Ad Creative AI with SparkLabs: Key Insights

October 5, 2023
Amplify SF 2023: AI Takes Center Stage

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Amplify SF 2023: AI Takes Center Stage

September 7, 2023
Amplify Shanghai 2023 and the Future of Mobile Marketing

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Amplify Shanghai 2023 and the Future of Mobile Marketing

September 4, 2023
Insight, Innovation, & Connection at Amplify Seoul 2023

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Insight, Innovation, & Connection at Amplify Seoul 2023

August 15, 2023
AppDiscovery’s AI Advancements

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AppDiscovery’s AI Advancements

August 7, 2023
How Can Mobile Ads Compliment IAPs? An Expert Q&A

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How Can Mobile Ads Compliment IAPs? An Expert Q&A

July 20, 2023
AppLovin’s Favorite MAU Vegas 2023 Moments, Part II

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AppLovin’s Favorite MAU Vegas 2023 Moments, Part II

June 15, 2023
AppLovin’s Favorite MAU 2023 Moments, Part I

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AppLovin’s Favorite MAU 2023 Moments, Part I

June 9, 2023
How to Boost Growth Through Organic User Acquisition

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How to Boost Growth Through Organic User Acquisition

March 16, 2023
3 More Mobile Monetization Strategy Success Stories

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3 More Mobile Monetization Strategy Success Stories

March 10, 2023
ARPDAU to UA: 360° of Mobile Business Growth

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ARPDAU to UA: 360° of Mobile Business Growth

March 2, 2023
Best Practices to Combat Seasonal CPM Drop

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Best Practices to Combat Seasonal CPM Drop

February 21, 2023
Creative Trends Report 2023: Performance Ads That Drive Results

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Creative Trends Report 2023: Performance Ads That Drive Results

January 31, 2023
Contextual Mobile Targeting with AppLovin Inventory Packages

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Contextual Mobile Targeting with AppLovin Inventory Packages

January 25, 2023
MAX Power Forward 3: Improving Business Operations

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MAX Power Forward 3: Improving Business Operations

January 19, 2023
MAX Power Forward 2: Ensuring Positive User Experiences

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MAX Power Forward 2: Ensuring Positive User Experiences

January 10, 2023
MAX Pro Tips 4: A/B Testing

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MAX Pro Tips 4: A/B Testing

December 20, 2022
MAX Power Forward: Driving Incremental Revenue

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MAX Power Forward: Driving Incremental Revenue

December 14, 2022
MAX Pro Tips 3: Bulk Editing Tools

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MAX Pro Tips 3: Bulk Editing Tools

December 8, 2022
Best practices to power up your creative strategy this season

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Best practices to power up your creative strategy this season

November 23, 2022
MAX Pro Tips: Auto CPM

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MAX Pro Tips: Auto CPM

November 23, 2022
MAX Pro Tips 1: Brand Safety

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MAX Pro Tips 1: Brand Safety

November 8, 2022
Amplify Berlin 2022: Some of Our Favorite Moments

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Amplify Berlin 2022: Some of Our Favorite Moments

October 27, 2022
Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

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Three Ways to Measure User-Level Ad Revenue with AppLovin MAX

September 22, 2022
National Video Games Day: Why Studios Choose Hyper Casual Games Development

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National Video Games Day: Why Studios Choose Hyper Casual Games Development

September 12, 2022
The Best Software Features for App Monetization

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The Best Software Features for App Monetization

August 30, 2022
Mobile Marketing Acronyms — What You Need to Know

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Mobile Marketing Acronyms — What You Need to Know

August 25, 2022
AdWeek Nominated AppLovin for an Award, Here’s Why

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AdWeek Nominated AppLovin for an Award, Here’s Why

August 18, 2022
MAX User Journey: Innovation in Stopping Bad Ads

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MAX User Journey: Innovation in Stopping Bad Ads

August 11, 2022
How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

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How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

August 2, 2022
MAX Academy Part 1: Ad Units, Networks, & Waterfalls

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MAX Academy Part 1: Ad Units, Networks, & Waterfalls

July 26, 2022
Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

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Q&A: Optimizing Growth and Monetization Through Robust Ad Supply

June 27, 2022
Q&A: The Japanese Mobile Games Market…What’s Unique, and How to Approach Localizing

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Q&A: The Japanese Mobile Games Market…What’s Unique, and How to Approach Localizing

June 9, 2022
App Developers – This is Your Secret Weapon for Massive Growth

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App Developers – This is Your Secret Weapon for Massive Growth

June 2, 2022
Project Makeover Teams Up with Queer Eye: Let the Fab Five Fun Begin!

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Project Makeover Teams Up with Queer Eye: Let the Fab Five Fun Begin!

April 20, 2022
AppLovin Completes Open Measurement SDK Certification with the IAB

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AppLovin Completes Open Measurement SDK Certification with the IAB

March 24, 2022
AppLovin Stands with Ukraine

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AppLovin Stands with Ukraine

March 3, 2022
AppLovin Partners with HUMAN for Traffic Quality & Brand Safety

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AppLovin Partners with HUMAN for Traffic Quality & Brand Safety

February 23, 2022
MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results

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MAX and MoPub Teams Combine Expertise for Superior MAX Experience and Results

February 15, 2022
Quick Tips to Help You Maximize Your MAX Experience

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Quick Tips to Help You Maximize Your MAX Experience

January 27, 2022
MAX+MoPub Feature Integration Update — February Launches

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MAX+MoPub Feature Integration Update — February Launches

January 25, 2022
AppLovin is IAB Open Measurement SDK Certified

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AppLovin is IAB Open Measurement SDK Certified

January 18, 2022
AppLovin Launches ESG Resource, Shows Commitment to a Stronger Community Through Corporate Responsibility

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AppLovin Launches ESG Resource, Shows Commitment to a Stronger Community Through Corporate Responsibility

January 10, 2022
Developers Moving to MAX: Growth Tools You Need to Know About

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Developers Moving to MAX: Growth Tools You Need to Know About

January 4, 2022
More MoPub Features Integrated into MAX via Major SDK 11.0 Release

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More MoPub Features Integrated into MAX via Major SDK 11.0 Release

December 31, 2021
Developers Moving to MAX: New Analytics Features You Need to Know About

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Developers Moving to MAX: New Analytics Features You Need to Know About

December 30, 2021
New MAX Brand Safety Features to Protect Your Brand

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New MAX Brand Safety Features to Protect Your Brand

December 28, 2021
Migrating to MAX: New Developer Tools Just Released

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Migrating to MAX: New Developer Tools Just Released

December 22, 2021
MAX + MoPub: New Demand Features You Need to Know About

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MAX + MoPub: New Demand Features You Need to Know About

December 21, 2021
AR Trends to Watch in 2022

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AR Trends to Watch in 2022

December 16, 2021
MoPub Transition: Many New MAX Features Launch, More to Come

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MoPub Transition: Many New MAX Features Launch, More to Come

December 7, 2021
5 Developer Horror Stories and How to Avoid Them

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5 Developer Horror Stories and How to Avoid Them

October 28, 2021
New AppDiscovery Feature: Campaign Management API

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New AppDiscovery Feature: Campaign Management API

October 19, 2021
Video: AppHacks—Why You Need Marketability Testing

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Video: AppHacks—Why You Need Marketability Testing

October 12, 2021
AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

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AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

October 7, 2021
A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal

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A Closer Look at How In-App Bidding Can Increase Monetization With AppLovin’s Idil Canal

September 27, 2021
MAX Adds 3 New Bidders to Increase Global Demand

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MAX Adds 3 New Bidders to Increase Global Demand

September 23, 2021
Top App Developer Podcasts You Don’t Want to Miss

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Top App Developer Podcasts You Don’t Want to Miss

September 9, 2021
Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

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Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

September 2, 2021
Wordscapes Search Turns 2, Hits Major Facebook and User Milestones

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Wordscapes Search Turns 2, Hits Major Facebook and User Milestones

August 26, 2021
WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

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WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

July 20, 2021
Q&A with SparkLabs: Best Practices for Creating Compelling Ads

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Q&A with SparkLabs: Best Practices for Creating Compelling Ads

July 16, 2021
The Best User Acquisition Practices for Your App

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The Best User Acquisition Practices for Your App

July 8, 2021
Happy Father’s Day: What AppLovin Employees are Most Grateful for

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Happy Father’s Day: What AppLovin Employees are Most Grateful for

June 17, 2021
PeopleFun Celebrates 10 Years of Exceptional Growth, Plus Wordscapes Turns 4!

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PeopleFun Celebrates 10 Years of Exceptional Growth, Plus Wordscapes Turns 4!

June 14, 2021
How Chain Cube Went from Weak Metrics to the Top of the Charts

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How Chain Cube Went from Weak Metrics to the Top of the Charts

June 9, 2021
How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

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How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

June 4, 2021
Growing Your Brand from Food Recipe Writer to Instagram Influencer

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Growing Your Brand from Food Recipe Writer to Instagram Influencer

May 28, 2021
Debunking iOS 14.5 Myths for Advertisers and Developers

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Debunking iOS 14.5 Myths for Advertisers and Developers

May 15, 2021
Launch Your Apps Faster with MAX’s Automated Testing Suite

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Launch Your Apps Faster with MAX’s Automated Testing Suite

May 14, 2021
How Green Panda Games Perfects Growth Through Automation with AppLovin

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How Green Panda Games Perfects Growth Through Automation with AppLovin

May 8, 2021
How Clipwire Games Continues to Thrive During This Remote Time

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How Clipwire Games Continues to Thrive During This Remote Time

April 24, 2021
KPIs That Help Scale Your Mobile Game

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KPIs That Help Scale Your Mobile Game

April 14, 2021
3 Solid A/B Tests to Boost Your Revenue

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3 Solid A/B Tests to Boost Your Revenue

March 31, 2021
PeopleFun Employee Spotlight: ‘Everything We Do Is About Making Fun Experiences’

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PeopleFun Employee Spotlight: ‘Everything We Do Is About Making Fun Experiences’

March 26, 2021
Are You Prepared for Apple’s iOS 14.5 Updates?

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Are You Prepared for Apple’s iOS 14.5 Updates?

March 16, 2021
International Women’s Day Q&A with AppLovin’s Female Leaders

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International Women’s Day Q&A with AppLovin’s Female Leaders

March 9, 2021
Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

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Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

March 4, 2021
Simple Creative Tweaks to Make in Your Ads for Big Wins

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Simple Creative Tweaks to Make in Your Ads for Big Wins

February 27, 2021
What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

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What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

February 26, 2021
Common Myths About Mobile Ads Debunked

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Common Myths About Mobile Ads Debunked

February 18, 2021
Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

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Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

February 12, 2021
How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

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How In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual Games

February 9, 2021
Tony Goodman, the CEO Behind Wordscapes and How They Make Successful Games Across Genres

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Tony Goodman, the CEO Behind Wordscapes and How They Make Successful Games Across Genres

February 5, 2021
How Super Free Games Broke into the Top-Grossing Games in 114 Countries

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How Super Free Games Broke into the Top-Grossing Games in 114 Countries

January 29, 2021
How to Stay Creative in a Remote Environment

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How to Stay Creative in a Remote Environment

January 9, 2021
AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

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AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

January 1, 2021
SupertapX Shares Their Formula for Success in Hyper-Casual

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SupertapX Shares Their Formula for Success in Hyper-Casual

December 17, 2020
AppLovin Cares: How We Gave Back in 2020

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AppLovin Cares: How We Gave Back in 2020

December 16, 2020
How to Better Communicate With Your Remote Game Development Team

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How to Better Communicate With Your Remote Game Development Team

December 4, 2020
Game-Changing Soft Launch Strategies: The Best Approaches

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Game-Changing Soft Launch Strategies: The Best Approaches

November 20, 2020
Engineering Intern: ‘I Was Drawn to AppLovin’s Strong Culture and Mission’

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Engineering Intern: ‘I Was Drawn to AppLovin’s Strong Culture and Mission’

November 14, 2020
A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

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A Deep Dive Into Ad Monetization: 4 Things You Should Be Doing to Optimize Your Data

November 7, 2020
FemLovin Learns the Tools to Manage Competitive Behavior

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FemLovin Learns the Tools to Manage Competitive Behavior

November 6, 2020
Ask the Dev Recap: How to Master Marketability for Your Game’s Prototype

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Ask the Dev Recap: How to Master Marketability for Your Game’s Prototype

October 7, 2020
What is Wordscapes?

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What is Wordscapes?

September 19, 2020
How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

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How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

September 15, 2020
Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

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Eureka Studio’s Unconventional Journey to Reach No. 1, Plus Achieving a 30 Percent ARPDAU Lift With MAX

September 11, 2020
AppLovin’s Engineering Interns Grow Their Confidence: ‘The Work Was Meaningful and Impactful’

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AppLovin’s Engineering Interns Grow Their Confidence: ‘The Work Was Meaningful and Impactful’

September 10, 2020
Ask the Dev: How to Determine Your UA Strategy

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Ask the Dev: How to Determine Your UA Strategy

August 26, 2020
Gameheads CEO ‘Speechless’ After Receiving 100 Donated Laptops from AppLovin Cares

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Gameheads CEO ‘Speechless’ After Receiving 100 Donated Laptops from AppLovin Cares

August 14, 2020
Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

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Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

July 30, 2020
4 Ways to Build a High-Performing Creative Team

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4 Ways to Build a High-Performing Creative Team

July 17, 2020
AppLovin Cares: Giving Back in Support of Black Lives Matter

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AppLovin Cares: Giving Back in Support of Black Lives Matter

July 9, 2020
The Evolution of Hyper-Casual Games

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The Evolution of Hyper-Casual Games

July 7, 2020
Why Data and Game Design Should Always go Hand in Hand

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Why Data and Game Design Should Always go Hand in Hand

July 3, 2020
Ask the Dev Live: Fanatee on the Move From Ad Waterfalls to In-App Bidding

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Ask the Dev Live: Fanatee on the Move From Ad Waterfalls to In-App Bidding

June 24, 2020
FemLovin Welcomes Michelle Pusateri from Nana Joes!

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FemLovin Welcomes Michelle Pusateri from Nana Joes!

June 6, 2020
Connects Creatives: How Creatives Impact Your Bottom Line

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Connects Creatives: How Creatives Impact Your Bottom Line

June 4, 2020
Let The Sparks Fly: Five Principles of Developing A Creative Strategy

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Let The Sparks Fly: Five Principles of Developing A Creative Strategy

May 28, 2020
AppLovin Named a Best Place to Work in 2020 by San Francisco Business Times

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AppLovin Named a Best Place to Work in 2020 by San Francisco Business Times

April 25, 2020
How to Make a Successful Hyper-Casual Game in Today’s Market

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How to Make a Successful Hyper-Casual Game in Today’s Market

April 16, 2020
MAXing out ARPDAU: Customer Success Stories

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MAXing out ARPDAU: Customer Success Stories

March 26, 2020
Automate Your Monetization With MAX’s New Ad Unit Management API

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Automate Your Monetization With MAX’s New Ad Unit Management API

February 20, 2020
Take Ad Revenue Attribution to the Next Level With MAX

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Take Ad Revenue Attribution to the Next Level With MAX

January 17, 2020
MAXed Out Customer Success Stories

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MAXed Out Customer Success Stories

November 22, 2019
AppLovin Cares: Supporting Education with Minds Matter San Francisco

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AppLovin Cares: Supporting Education with Minds Matter San Francisco

November 1, 2019
Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

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Ad Tech Deconstructed: What is In-App Bidding and Header Bidding?

October 10, 2019
MAX In-App Bidding is the Future of Mobile Monetization

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MAX In-App Bidding is the Future of Mobile Monetization

September 12, 2019
AppLovin acquires SDK management tool SafeDK

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AppLovin acquires SDK management tool SafeDK

July 10, 2019
Glassdoor names AppLovin CEO Adam Foroughi as a Top CEO

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Glassdoor names AppLovin CEO Adam Foroughi as a Top CEO

June 19, 2019
AppLovin Cares: Giving Mary the garden she deserves

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AppLovin Cares: Giving Mary the garden she deserves

May 21, 2019
Why a startup is the best place to kickstart your software engineering career

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Why a startup is the best place to kickstart your software engineering career

April 16, 2019
How La Cocina Empowers Women, Immigrants, and People of Color to Start Their Businesses

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How La Cocina Empowers Women, Immigrants, and People of Color to Start Their Businesses

February 22, 2019
AppLovin Cares: Supporting San Francisco’s young authors with 826 Valencia

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AppLovin Cares: Supporting San Francisco’s young authors with 826 Valencia

December 14, 2018
AppLovin Cares: A year of giving back to our communities

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AppLovin Cares: A year of giving back to our communities

December 14, 2018
Raising funds to help the victims of the California fires

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Raising funds to help the victims of the California fires

November 29, 2018
How Testing Creatives Can Influence Game Design

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How Testing Creatives Can Influence Game Design

November 28, 2018
AppLovin Cares: Helping restore Northern California’s forests

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AppLovin Cares: Helping restore Northern California’s forests

November 14, 2018
AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

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AppLovin presents: Ad Tech Deconstructed—a glossary for ad tech terms and concepts

November 9, 2018
Future of Mobile Gaming: Where we started and where we’re going (Part 1)

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Future of Mobile Gaming: Where we started and where we’re going (Part 1)

October 11, 2018
AppLovin Cares: Helping Sydney Paige provide school supplies to children in need

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AppLovin Cares: Helping Sydney Paige provide school supplies to children in need

August 24, 2018
The use of minimalism in hyper-casual game design

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The use of minimalism in hyper-casual game design

August 8, 2018
Hyper-Casual: Mobile Gaming’s Newest Genre

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Hyper-Casual: Mobile Gaming’s Newest Genre

August 4, 2018
Ad Tech Deconstructed: What is mobile attribution?

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Ad Tech Deconstructed: What is mobile attribution?

August 1, 2018
Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

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Ad Tech Deconstructed: What developers should know about CPI and CPCV for rewarded video

June 28, 2018
Ask the Developer: East Side Games on making counterculture games and licensing an IP

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Ask the Developer: East Side Games on making counterculture games and licensing an IP

June 27, 2018
AppLovin CEO Adam Foroughi honored with EY Entrepreneur of the Year Award 2018 in Northern California

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AppLovin CEO Adam Foroughi honored with EY Entrepreneur of the Year Award 2018 in Northern California

June 12, 2018
AppLovin selected as one of Inc.’s Best Workplaces

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AppLovin selected as one of Inc.’s Best Workplaces

May 23, 2018
AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

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AppLovin CEO Adam Foroughi talks about entrepreneurship and the future of mobile at 3Q Digital Summit

May 9, 2018
AppLovin Cares: Sounding the alarm with the Red Cross

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AppLovin Cares: Sounding the alarm with the Red Cross

May 5, 2018
Building a company against the Frightful Five

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Building a company against the Frightful Five

April 18, 2018
Ask the Developer: GMO Media on boosting revenue 30% with native video ads

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Ask the Developer: GMO Media on boosting revenue 30% with native video ads

April 13, 2018
Ad Tech Deconstructed: How are CPM and eCPM different?

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Ad Tech Deconstructed: How are CPM and eCPM different?

April 4, 2018
AppLovin Cares: Supporting the survivors of domestic violence

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AppLovin Cares: Supporting the survivors of domestic violence

March 30, 2018
AppLovin Cares: Helping to empower at-risk youth through art

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AppLovin Cares: Helping to empower at-risk youth through art

March 16, 2018
Ad Tech Deconstructed: What is an ad exchange?

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Ad Tech Deconstructed: What is an ad exchange?

February 16, 2018
Infographic: Everything You Need to Know About Mobile Ad Formats

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Infographic: Everything You Need to Know About Mobile Ad Formats

February 14, 2018
Giving back to the Bay Area with the Red Cross

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Giving back to the Bay Area with the Red Cross

December 22, 2017
Ad Tech Deconstructed: What is RTB, or real-time bidding?

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Ad Tech Deconstructed: What is RTB, or real-time bidding?

December 1, 2017
Help Girl Develop It Continue Empowering Women Software Developers at Their Holiday Fundraiser in San Francisco

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Help Girl Develop It Continue Empowering Women Software Developers at Their Holiday Fundraiser in San Francisco

November 29, 2017
AppLovin and AppsFlyer fundraiser raises $31,755 for the victims of the Northern California fires

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AppLovin and AppsFlyer fundraiser raises $31,755 for the victims of the Northern California fires

November 21, 2017
Ad Tech Deconstructed: What is a SSP, or supply-side platform?

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Ad Tech Deconstructed: What is a SSP, or supply-side platform?

November 1, 2017
Ad Tech Deconstructed: What is a DSP, or demand-side platform?

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Ad Tech Deconstructed: What is a DSP, or demand-side platform?

October 11, 2017
Ad creatives: Tips and best practices

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Ad creatives: Tips and best practices

September 19, 2017
What causes user acquisition costs to fluctuate?

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What causes user acquisition costs to fluctuate?

September 12, 2017
ASO: A primer for app marketers

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ASO: A primer for app marketers

June 21, 2017
App Cross Promotion: Keep your mobile games close and your competitors closer

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App Cross Promotion: Keep your mobile games close and your competitors closer

June 14, 2017
Global markets: Going big in India and Brazil

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Global markets: Going big in India and Brazil

June 9, 2017
Storytelling in video ads: 3 steps to engage potential users

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Storytelling in video ads: 3 steps to engage potential users

February 15, 2017
App monetization: 3 basic concepts every publisher should understand

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App monetization: 3 basic concepts every publisher should understand

January 25, 2017
4 tips for an awesome app store icon

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4 tips for an awesome app store icon

January 18, 2017
6 things you need to measure to get your LTV calculation right

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6 things you need to measure to get your LTV calculation right

December 7, 2016
Giving Back: AppLovin and Project Open Hand

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Giving Back: AppLovin and Project Open Hand

October 16, 2015