Last week, we announced our acquisition of German mobile ad network Moboqo, Today I’d like to formally welcome the Moboqo team to the AppLovin family. The acquisition gives us an instant presence in Europe, which bolstered by key recent hires Simon Spaull and Nori Hayashi (MD of EMEA, and head of APAC sales respectively), significantly strengthens AppLovin’s international footprint.
In our dealings with the Moboqo team as partners, we could see that they were perfectly aligned with AppLovin. They strongly believe in AppLovin’s mission: to leverage data and predictive models to personalize the mobile advertising experience. We also share the same values in prioritizing our customers and the platform before all else. This is why we are so thrilled that we are all on the same team now.
Helmed by co-founders Johannes Heinze and Thomas Heinze, Moboqo has a fantastic professional network and localized knowledge of the Berlin tech scene and that of Europe at large. Johannes Heinze will become our managing director for EMEA gaming, and Thomas Heinze, our director of business development for EMEA. The Moboqo brand will be dissolved and the team will become AppLovin’s Berlin office.
Please join me in welcoming Johannes, Thomas and the rest of the AppLovin Berlin office into the fold.
