Mobile App Glossary
The world of mobile apps changes quickly.
Here are the terms you should know.
Explore the Glossary
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A/B TestingActive UserAd EngagementAd ExchangeAd InventoryAd MediationAd NetworkAd Revenue AttributionAd ROASAd StackingAd Viewer RateAffiliate NetworkAffiliate PlatformAffiliate/Affiliate PartnerAI in Marketing and User AcquisitionAlgorithmAndroidApp Cross-PromotionApp EngagementApp Store AnalyticsApp Store OptimizationAppLovin Exchange (ALX)ARPDAUARPPUArtificial Intelligence (AI)ATTAttributionAttribution ModelingAttribution WindowAuthorized Sellers for Apps (app-ads.txt)Automation
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CACCard GamesCasual GamesChurnClick InjectionClick SpamClick ValidationCohortCohort AnalysisContextual Ad TargetingConversionConversion ModelingConversion RateCost-Per-Event (CPE)Cost-Per-Purchase (CPP)CPACPICPM & eCPMCreatives/ Mobile Ad CreativesCTR (Click-through Rate)CTV (Connected TV)CTV Halo Effect
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M-CommerceMachine LearningMatch-Three GamesMAUMediation PlatformMerchantMeta GamesMid-Core GamesMMO GamesMMORPGMMPMobile Ad NetworksMobile Ad ViewabilityMobile Affiliate MarketingMobile App MonetizationMobile App User AcquisitionMobile AttributionMobile Board GamesMobile Game MonetizationMobile GamingMREC (Medium Rectangle) adsMVP