Mobile App Growth

#SHIPPED 2024: Product Updates Driving Mobile App Growth

What is Customer Lifetime Value (LTV) in Mobile App User Acquisition?

Raid Rush Achieves Global Scale with MAX Blended ROAS Campaigns

It’s Time for Shopping Apps and Games to Double Down on User Acquisition

How to win with IAP return on ad spend campaigns

App Store Optimization: Custom Product Pages & Custom Store Listings

The Way to UA: Multi-Campaign Strategy for App Growth

#SHIPPED: Product Updates Driving Mobile App Growth

Capturing the Upturn: Holiday Spend Driving Renewed Growth Across the Mobile Ecosystem 

Ad Creative AI with SparkLabs: Key Insights

Amplify Shanghai 2023 and the Future of Mobile Marketing

Unleashing Global Growth at Amplify Vietnam

ARPDAU to UA: 360° of Mobile Business Growth

How to Accelerate Growth Through A/B Testing

6 Strategic Tips From Belka Games on User Engagement and Retention

Scaling Your App Business Beyond Social Marketing

Best Practices for New User Onboarding

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

5 Developer Horror Stories and How to Avoid Them

8 Ways to Increase User Engagement

Insider Tips From Lion Studios on Getting Started in Mobile Games

Fastic Reaches Beyond Just Social to Expand Global UA

Mobile App Marketing Insights for 2021 and Beyond

WildCard Games leverage AppLovin’s holistic solutions to accelerate growth

The Best User Acquisition Practices for Your App

AppLovin’s Roundup of Success Stories

Why You Need Marketing Automation to Grow Your Apps

What is iOS 14.5? What Devs Need to Know to Stay Ahead of the Game

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

3 Solid A/B Tests to Boost Your Revenue

Mastering Steady Growth With Hamster Tycoon: How This Korean Indie Studio Did It

What is a Waterfall? (And Why It’s Time to Say Goodbye Forever)

AppLovin’s Global Awards Roundup 2020

Game-Changing Soft Launch Strategies: The Best Approaches

How Developers in the Hyper-Casual Genre Stay Competitive & What Your Studio Can Do to Keep Up

Ask the Dev: How to Determine Your UA Strategy

Ask the Dev: 8 Key Takeaways That Helped Etermax Improve Testing and ROI

How to Make a Successful Hyper-Casual Game in Today’s Market

This is why collecting is a powerful mechanic for game developers

Future of Mobile Gaming: Where we started and where we’re going (Part 1)

Hyper-Casual: Mobile Gaming’s Newest Genre

Ask the Developer: East Side Games on making counterculture games and licensing an IP

Building a company against the Frightful Five

ASO: A primer for app marketers

App Cross Promotion: Keep your mobile games close and your competitors closer

6 things you need to measure to get your LTV calculation right