Performance Marketing

How To Build Holiday Momentum with Singles’ Day

Nov 11, 2024

How Mobile Apps Create Opportunities for Consumer Brands

Nov 5, 2024

D2C Strategies: How In-app Ads Bolster Retail Media

Oct 31, 2024

Media Revolution: Redefining Growth Through Channel Diversification

Oct 30, 2024

3 Ways Advertising in Apps Levels the Playing Field for New Businesses

Oct 17, 2024

Why It’s Time to Diversify Your Channel Mix with Mobile

Oct 3, 2024

D2C Marketers: Brighten Your Holiday Outlook with In-App Advertising

Oct 2, 2024

Metaplay and Gamification in Mobile Ads

Sep 27, 2024

What is Mobile User Acquisition Marketing and How is it Different than D2C?

Aug 22, 2024

Success Shorts – Upside Exponentially Scales User Growth

May 29, 2024

App Store Optimization: Custom Product Pages & Custom Store Listings

Apr 24, 2024

Master Mobile App Marketing With Our 2024 Mobile App Trends Report!

Feb 21, 2024

UA Growth Hacks: Leveraging AI for Performance Campaigns

Feb 13, 2024

Mobile Stars – Taking Risks and Growing Paid UA

Feb 8, 2024

Leveraging AppDiscovery, OTTO connected with users who love to shop

Dec 19, 2023

The Way to UA: Customer Acquisition Cost, Simplified

Dec 19, 2023

Mobile Marketing: Embracing Trends and Strong Partnerships

Dec 14, 2023

Popular Apps That Are Winning the Growth Game

Oct 19, 2023

Mobile Advertising Myths That Are Holding Performance Marketers Back

Oct 12, 2023

AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly.

Oct 6, 2023

Picsart shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

SmartNews shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

5 Reasons Why You Should Be Testing CTV

Sep 13, 2023

DealDash scaled their digital UA volume and broke free of seasonal trends with AppDiscovery’s AI advancements

Sep 6, 2023

AppDiscovery’s AI Advancements

Aug 7, 2023

Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery

May 23, 2023

Kikoff found profitable scale running performance CTV campaigns on AppDiscovery

May 3, 2023

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023

Mode Mobile increased their D90 ROAS by more than 90% and scaled profitably with AppDiscovery’s AI advancements.

Apr 17, 2023

How to Run Effective Performance Marketing Campaigns

Apr 12, 2023

Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery

Dec 30, 2022

Must-Know Marketing KPIs for Measuring Your Mobile App’s Performance

Nov 15, 2022

AppDiscovery empowered top-rated finance app, Brigit, to significantly increase subscriptions while driving down CPE.

Oct 11, 2022

With AppDiscovery, Daily Yoga was able to continually double its MoM installs while improving D0 ROAS by 62%

Sep 7, 2022

Picsart & AppLovin Success Story

Aug 16, 2022

Best Practices for Mobile User Acquisition

Jul 12, 2022

AppDiscovery Introduces Total ROAS Campaigns

Jun 14, 2022

After partnering with AppLovin, SmartNews exceeded KPI goals on iOS and improved D7 retention by more than 25%

May 9, 2022

Picsart found new audiences with AppLovin, scaling mobile ad network installs by 39% while improving conversion rate

Mar 23, 2022

BIGO partnered with AppLovin and increased D1 retention by over 60%

Mar 23, 2022

Fastic increases MoM profitability by 58% with AppLovin Partnership

Mar 23, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

Mar 22, 2022

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

Oct 21, 2021

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Oct 7, 2021

Common Myths About Mobile Ads Debunked

Feb 18, 2021

Sephora’s Omni-Channel Marketing Strategy Shows Why Having a Mobile App isn’t Enough

Apr 11, 2018

Ask the Developer: How SmartNews used smart UA to scale its app in a crowded market

Feb 23, 2018

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV