Acquire Users

Hit your performance goals and improve scalability of campaigns

Future-proofing UA in an uncertain social media landscape

Feb 18, 2025

Why mobile banner ads persist in a video and playable world

Feb 13, 2025

Exmox finds new UA scale with AppLovin

Nov 1, 2024

Hybrid Monetization Helps Homa and Hitica’s Mobile Title Fight for America Succeed

Oct 3, 2024

Building a Solid User Acquisition Strategy

Aug 14, 2024

DramaBox profitably acquired high-value users at scale with AppDiscovery

Aug 8, 2024

Success Shorts – Colorwood Sort Enjoys Retention Gains and Global App Store Success

Aug 2, 2024

Lottery App Jackpocket on Winning Big in UA with AppLovin

Jun 6, 2024

Success Shorts – Upside Exponentially Scales User Growth

May 29, 2024

AppDiscovery’s CPE and ROAS campaigns efficiently grew Facetune’s subscriber base

May 24, 2024

Experian unlocked significant scale with AppDiscovery and acquired new customers at optimal costs

May 23, 2024

AI in Ad Production Webinar

May 22, 2024

Leveraging AppDiscovery, OTTO connected with users who love to shop

May 15, 2024

Success Shorts – BitMango Expands UA Globally and Achieves New Scale

May 3, 2024

Mobile Stars – How Hungry Studio Views Industry Changes

Apr 12, 2024

Mobile Stars – Ensuring Game Engagement by Watching Global Trends

Apr 12, 2024

The Broad(er) Cast: Turning CTV Into Your Next Growth Channel

Apr 10, 2024

Enerjoy scaled the subscriber base of their #1 Health & Fitness app, ShutEye, in more than 40 countries by using AppDiscovery

Mar 21, 2024

Success Shorts – Supercent’s Global Game Growth

Mar 12, 2024

Creative Trends 2024

Feb 12, 2024

Upside used AppDiscovery to unleash the scaling potential of their cashback app

Feb 12, 2024

Mobile Stars – Taking Risks and Growing Paid UA

Feb 8, 2024

Mode Mobile increased their D90 ROAS by more than 90% and scaled profitably with AppDiscovery’s AI advancements

Feb 6, 2024

Success Shorts – FOMO Tops the Charts with TRAFFIC ESCAPE

Feb 5, 2024

Mobile Stars – What Inspires PuzzleCats to Make Games

Jan 18, 2024

Mobile Stars – Cool Games, Community, & Cross-Play

Jan 11, 2024

Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery

Dec 2, 2023

Jackpot journey: How Triwin scored big with AppDiscovery

Dec 1, 2023

Mad Brain Games Testimonial

Nov 22, 2023

Headway tapped into a consistent, cost-efficient source of new subscribers with AppDiscovery

Nov 9, 2023

AI Testimonial – PocketGems

Oct 25, 2023

AppDiscovery’s AI advancements enabled Rollic to scale globally and hit ROAS targets quickly

Oct 6, 2023

AppLovin Q3 Product Updates! #SHIPPED

Oct 5, 2023

Picsart shares their experience using AppDiscovery to advertise on CTV

Sep 21, 2023

Tripledot shares their experience using AppDiscovery to advertise on CTV

Sep 20, 2023

DealDash scaled their digital UA volume and broke free of seasonal trends with AppDiscovery’s AI advancements

Sep 6, 2023

How to Turn CTV into a Performance Marketing Channel for Growth

Aug 16, 2023

Using AppLovin’s growth suite, Inspired Square reached #1 with 2248 and increased DAU multifold for Merge Hexa

Jul 27, 2023

Scopely Senior VP Sen Sun on Driving Profitable UA in a Challenging Economy

Jun 29, 2023

Mobile Stars – FunCraft CEO Michael Martinez on Driving Profitable UA

May 2, 2023

Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch

Apr 24, 2023

3 More Mobile Monetization Strategy Success Stories

Mar 10, 2023

Fall in Love with These SparkLabs Creative Predictions for 2023

Feb 8, 2023

Picsart and X-FLOW share their experience with AppDiscovery

Jan 30, 2023

Lessmore Games share their experience with AppLovin’s 360° approach to mobile app monetization

Jan 30, 2023

Performance-Driven Mobile Ad Trends 2023

Jan 13, 2023

MAX Power Forward Part 2 – Ensure Positive User Experiences

Jan 9, 2023

Leading food delivery app, Yemeksepeti, finds profitable scale in a crowded market with AppDiscovery

Dec 30, 2022

MAX & AppDiscovery allowed Idle Office Tycoon to achieve 3x installs and +84% in D7 ROAS

Nov 14, 2022

AppDiscovery empowered top-rated finance app, Brigit, to significantly increase subscriptions while driving down CPE

Oct 11, 2022

With AppDiscovery, Daily Yoga was able to continually double its MoM installs while improving D0 ROAS by 62%

Sep 7, 2022

Best Practices for New User Onboarding

Sep 6, 2022

Determining Your UA strategy

Aug 16, 2022

How Super Free Games Broke into Top Grossing Games in 114 Countries

Aug 16, 2022

What is Retention Rate and Why it Matters

Aug 16, 2022

What is LiveOps and Why Does it Matter for Games?

Aug 16, 2022

Picsart & AppLovin Success Story

Aug 16, 2022

How Green Panda Games Revamps their Overall UA Performance

Aug 10, 2022

Why In-App Banners Still Matter

Jul 14, 2022

Indie Devs: How to Avoid These 4 Common Mistakes

Jun 23, 2022

10 Tips for User Acquisition on a Budget

May 26, 2022

After partnering with AppLovin, SmartNews exceeded KPI goals on iOS and improved D7 retention by more than 25%

May 9, 2022

Fastic increases MoM profitability by 58% with AppLovin Partnership

Mar 23, 2022

SayGames leveraged the AppLovin Growth Suite and increased total portfolio installs by more than 25%

Mar 23, 2022

BIGO partnered with AppLovin and increased D1 retention by over 60%

Mar 23, 2022

MadBox increases UA spend and jumps to #1 in App Store Games across 14 countries

Mar 23, 2022

Azur Games’ Stack Ball dominated the Google Play charts and stayed at #1 for over 3 months

Mar 23, 2022

AppLovin drive 45% of KAYAC’s installs, skyrocketing Park Master to #1 in the App Store

Mar 23, 2022

Implementing MAX drives a 12% ARPDAU increase, lifts LTV, and saves valuable time for TapNation

Mar 23, 2022

Smillage’s Love Fantasy Captures Hearts, Installs, and Growth

Mar 22, 2022

ONEMT Partners with AppLovin to Achieve Royal Returns for King’s Choice iOS

Feb 24, 2022

Podcast: Jerome Turnbull on Launching Project Makeover

Feb 1, 2022

Picsart found new audiences with AppLovin, scaling mobile ad network installs by 39% while improving conversion rate

Jan 6, 2022

The 5 UA Metrics You Need to Track and Optimize Campaigns

Nov 18, 2021

How to Diversify the Media Mix and Improve Ad Performance: App Growth Summit Berlin

Oct 26, 2021

5 Ways to Reduce Your App Churn Rate and Keep Users Longer

Oct 21, 2021

Video: AppHacks—Why You Need Marketability Testing

Oct 12, 2021

AppDiscovery Part 1: Strategies for Scaling Ad ROAS Campaigns

Oct 7, 2021

Video: AppHacks—What is LiveOps and Why is it Important?

Sep 30, 2021

Here’s How 3 Popular Apps Accelerated UA Using the AppLovin Growth Suite

Sep 2, 2021

Fastic Reaches Beyond Just Social to Expand Global UA

Aug 20, 2021

The Best User Acquisition Practices for Your App

Jul 8, 2021

What are LiveOps and Why are They Important?

Jun 24, 2021

Why You Need Marketing Automation to Grow Your Apps

May 21, 2021

How Green Panda Games Perfects Growth Through Automation with AppLovin

May 8, 2021

Draw Coliseum’s Huge Revenue Increase With AppLovin’s Growth Suite

Apr 22, 2021

KPIs That Help Scale Your Mobile Game

Apr 14, 2021

Breaking Down the Success of Wordscapes: How to Strengthen Longevity in Your Casual Game

Mar 4, 2021

Clipwire’s Partnership With The Price Is Right: What to Understand About Licensing an IP for Your Game

Feb 12, 2021

How Super Free Games Broke into the Top-Grossing Games in 114 Countries

Jan 29, 2021

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

Jan 1, 2021

SupertapX Shares Their Formula for Success in Hyper-Casual

Dec 17, 2020

Ask the Dev: How to Determine Your UA Strategy

Aug 26, 2020

The Evolution of Hyper-Casual Games

Jul 7, 2020

Why Data and Game Design Should Always go Hand in Hand

Jul 3, 2020

Connects Creatives: How Creatives Impact Your Bottom Line

Jun 4, 2020

Take Ad Revenue Attribution to the Next Level With MAX

Jan 17, 2020

What is ASO and why should you care?

Jun 22, 2019

Ad Tech Deconstructed: What is mobile attribution?

Aug 1, 2018

What causes user acquisition costs to fluctuate?

Sep 12, 2017

Why ignoring your app’s performance issues hurts LTV

Aug 15, 2017

ASO: A primer for app marketers

Jun 21, 2017

App Cross Promotion: Keep your mobile games close and your competitors closer

Jun 14, 2017

Global markets: Going big in India and Brazil

Jun 9, 2017

Storytelling in video ads: 3 steps to engage potential users

Feb 15, 2017

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV