Ad Creatives

Produce engaging, high-impact ad creatives that drive results

What is a playable ad?

Jan 31, 2025

Meet Jack: A Research Scientist at AppLovin

Oct 9, 2024

AppLovin’s Research Science Team

Oct 9, 2024

Metaplay and Gamification in Mobile Ads

Sep 27, 2024

New Interactive Ads Webinar about Metaplay and Gamification is Live!

Aug 28, 2024

How to Extend Gamification in Your Playable Ads

Aug 20, 2024

DramaBox profitably acquired high-value users at scale with AppDiscovery

Aug 8, 2024

Has Ad Creative Been Revolutionized by AI?

Jul 18, 2024

AI in Ad Production Webinar: Uplevelling Creative Processes with AI

Jun 5, 2024

AI in Ad Creative: SparkLab’s Project Makeover Mobile Ad

May 29, 2024

AI in Ad Production Webinar

May 22, 2024

How SparkLabs Accelerated Productivity with Generative AI

Apr 23, 2024

The Broad(er) Cast: Supercharge Your CTV Creative Strategy with 3 Proven Concepts

Apr 12, 2024

Ad Creative Tips and Trends to Level Up Creative Production

Mar 28, 2024

Fresh SparkLabs Report: Performance-driven Ad Trends 2024

Feb 13, 2024

Creative Trends 2024

Feb 12, 2024

Grow Your Business with Our Resource Center

Jan 25, 2024

Mobile Marketing: Embracing Trends and Strong Partnerships

Dec 14, 2023

Picsart scaled their user base with cost-efficient ROI by advertising on CTV with AppDiscovery

Dec 2, 2023

Jackpot journey: How Triwin scored big with AppDiscovery

Dec 1, 2023

Mobile Stars – Winning Users with Captivating Ads

Nov 7, 2023

Ad Creative AI with SparkLabs: Key Insights

Oct 5, 2023

How to Turn CTV into a Performance Marketing Channel for Growth

Aug 16, 2023

Elevate Your App Marketing with AppLovin’s Performance-Based CTV Advertising

May 3, 2023

Legend of Slime leveraged AppLovin’s Growth Suite to rocket up the Top Charts after launch

Apr 24, 2023

AppLovin Q1 Product Updates! #SHIPPED

Apr 3, 2023

How to Boost Growth Through Organic User Acquisition

Mar 16, 2023

CTV Advertising: Trends & Best Practices for 2023 and Beyond

Feb 16, 2023

User Acquisition Marketing: 7 Do’s and Don’ts for Testing New Networks

Feb 14, 2023

Fall in Love with These SparkLabs Creative Predictions for 2023

Feb 8, 2023

Creative Trends Report 2023: Performance Ads That Drive Results

Jan 31, 2023

Performance-Driven Mobile Ad Trends 2023

Jan 13, 2023

Best practices to power up your creative strategy this season

Nov 23, 2022

Creatives That Drive Your Gaming Product Strategy

Aug 16, 2022

How 3 Popular Apps Accelerated UA Through AppLovin’s Solutions

Aug 2, 2022

Why In-App Banners Still Matter

Jul 14, 2022

Indie Devs: How to Avoid These 4 Common Mistakes

Jun 23, 2022

Tastypill catapults to the #1 spot for multiple games using SparkLabs creatives

Mar 23, 2022

MadBox increases UA spend and jumps to #1 in App Store Games across 14 countries

Mar 23, 2022

Unico reaches the top 5 in the charts with a playable ad from SparkLabs

Mar 23, 2022

Best Practices for Merge Games and Owning the Genre

Aug 4, 2021

Q&A with SparkLabs: Best Practices for Creating Compelling Ads

Jul 16, 2021

How PeopleFun Uses SparkLabs Creatives to Improve Confidence About Game Prototyping

Jun 4, 2021

Simple Creative Tweaks to Make in Your Ads for Big Wins

Feb 27, 2021

What are Rewarded Video Ads?

Jan 30, 2021

How to Stay Creative in a Remote Environment

Jan 9, 2021

AppLovin’s Biggest Success Stories in 2020: Increasing Revenue, Growth, and Efficiency

Jan 1, 2021

SupertapX Shares Their Formula for Success in Hyper-Casual

Dec 17, 2020

4 Ways to Build a High-Performing Creative Team

Jul 17, 2020

Connects Creatives: How Creatives Impact Your Bottom Line

Jun 4, 2020

Let The Sparks Fly: Five Principles of Developing A Creative Strategy

May 28, 2020

How Testing Creatives Can Influence Game Design

Nov 28, 2018

Ad creatives: Tips and best practices

Sep 19, 2017

Storytelling in video ads: 3 steps to engage potential users

Feb 15, 2017

4 tips for an awesome app store icon

Jan 18, 2017

Browse by business objective

Increase ARPDAU

Optimize your ad monetization strategy and drive more revenue

Acquire Users

Hit your performance goals and improve scalability of campaigns

360 Growth

Improve monetization and UA to create 360º growth for your apps

Ad Creatives

Produce engaging, high-impact ad creatives that drive results

Premium Supply

Reach audiences at scale with direct access to premium in-app supply

Protect Users

Protect brand and user experience with high-quality, verified inventory

Activate CTV

Extend the impact of your mobile performance campaigns to CTV