The Challenge
Finding scale opportunities in international markets outside of social platforms
In the highly competitive social video industry, BIGO needed to broaden their acquisition mix and find profitable scale opportunities in tier 1 geos, particularly the US, to ensure long-term business success.
BIGO Technology (BIGO) is one of the fastest-growing Singapore technology companies, with more than 30 offices and six R&D centers around the world. BIGO’s video-based products and services have gained immense popularity, with nearly 400 million downloads and 20 million monthly active users in more than 150 countries.
Location
Singapore
Company Size
2,000+
Founded
2014
The Solution
AppDiscovery’s advanced campaigns enabled BIGO to acquire high-value new users, increase retention rates, and hit ROAS goals
After running initial test campaigns on AppLovin’s network, BIGO saw huge potential in a long-term partnership. Running event-optimized campaigns allowed them to scale and automatically optimize campaigns for a middle-funnel event that is predictive of user activity and a higher LTV. This enabled them to optimize for new high-value users to profitably scale and grow their business.
The Results
AppDiscovery enabled BIGO to automate user acquisition campaigns and profitably grow iOS installs
50%
increase in D7 ROAS
60%
increase in D1 retention2
Leveraging event-based campaigns, BIGO succeeded in acquiring high-value users to ensure a positive ROAS, acquire users who’d be highly engaged over a long period of time, and scale efficiently without increasing workload.
Optimizing campaigns for their most valuable middle-funnel event enabled BIGO to gradually invest more in user acquisition and increase installs by 40% MoM.
In Summary
High performance with advanced automation
BIGO used AppDiscovery’s event-optimized campaigns to acquire new, high-LTV users at a profitable price point, at scale.
Driving long-term business success
BIGO successfully broadened their user acquisition strategy by adding a powerful source of high-value users: AppDiscovery.
1
AppsFlyer: August-September 2021
2AppLovin: June-September 2021
3
