Bombas

Bombas boosted their sales with Audience+

Audience+ connected Bombas with a high-quality audience of motivated shoppers, driving a significant increase in new and repeat orders.

Marketing Objective

Web Conversions

Background

Bombas is a comfort focused sock and apparel brand with a mission to help those experiencing housing insecurity. One purchased = one donated.

Location

New York, NY

Company Size

150–200

Founded

2013

The Challenge

Unlocking new scale while improving marketing efficiency

Always seeking opportunities to diversify their acquisition strategy, Bombas recognized the potential of mobile apps, given their previous experience with Meta Audience Network.

Having the ability to quickly launch a scalable channel with minimal setup, creative resources, or optimization would prove to be a significant advantage, especially during their busiest time of the year.

The Solution

Audience+ connected Bombas with a vast network of shoppers in popular apps

Bombas partnered with AppLovin to run in-app campaigns on Audience+, an AI-powered performance marketing platform for e-commerce brands. Using top-performing social media creative, Bombas launched full-screen video ads as interstitials (unskippable for 5 seconds) and rewarded ads (voluntarily viewed for 30–60 seconds).

Each video ended with a branded end card — an additional opportunity to engage and convert customers. Bombas tested multiple end card formats, including static designs showcasing a single product and scrollable landing pages featuring reviews and image carousels. The static end cards, which were straightforward to produce, used existing product imagery and a simple animated “Shop Now” CTA and delivered strong results, proving that simplicity doesn’t sacrifice performance. Bombas maximized campaign impact by using a mix of end card formats with Audience+’s AI identifying the right creative to show for each targeted user.

The initial campaign scaled quickly, achieving significant scale within just four days. To help sustain this growth, Bombas launched additional Audience+ campaigns to promote other products, constantly testing new creative to see what performed best.

The Results

Bombas saw strong initial performance that sustained as they scaled

Audience+ accurately targeted app users most likely to purchase Bombas products and became a key component of Bombas’ customer acquisition strategy in just four days.

Bombas achieved 25% lower cost per acquisition (CPA) with Audience+ compared to their other channels. This efficiency, combined with strong scale, made Audience+ Bombas’ fastest-growing channel.

In Summary

Connect with customers through new mobile touchpoints

With Audience+, Bombas created additional touchpoints with new and existing customers. Their in-app campaigns boosted sales while meeting ROAS goals.

Maximize creative impact

Testing a mix of static and scrollable end cards allowed Bombas to effectively engage their audience, with Audience+’s AI determining which creative would resonate with which user.

The results we’ve achieved with Audience+ have been outstanding.

Reaching our efficiency targets for both new and repeat customers at scale during the most competitive time of the year was truly impressive. The AppLovin team has been exceptional to work with, and we’re excited to build on this success next year with increased investment.

Michael Mctighe
Director of Acquisition