Following the release of Apple’s iOS14 update, Daily Yoga saw slowing user growth on their major UA channels and platforms, as well as challenges evaluating performance. To continue to scale profitably and at their targeted pace, they needed to find a network that could identify and optimize toward quality iOS traffic. Since Daily Yoga monetizes via its premium subscription service, it’s critically important that they find audiences likely to become subscribers.

Daily Yoga, is a popular yoga teaching platform that empowers users to stay healthy with on-the-go workouts and guided meditations. Their app is available on mobile phones, tablets, and TVs, and their classes serve over 60 million users across all skill levels. With the app, yogis can additionally track their progress, participate in Daily Yoga’s community, and enjoy a selection of peaceful and serene music.

Location

Xi’an, China

Company Size

200

Founded

2012

Recommended through word of mouth, Daily Yoga began advertising on AppDiscovery. AppDiscovery’s powerful machine learning technology allowed Daily Yoga to optimize toward their most valuable down-funnel event, subscriptions, despite iOS challenges. By acquiring subscribers at profitable and stable price points, Daily Yoga has reached new performance heights and sustainable scale.

Using AppDiscovery’s CPP campaigns, Daily Yoga optimized user acquisition for subscribers and improved D0 ROAS on AppLovin by 62%, which boosted overall app D0 ROAS by  24%.² This sustainable growth helped raise their US Health and Fitness rating to No. 16 on iOS.⁴ Daily Yoga accomplished all of this while gaining full control and visibility into UA profitability.