Having achieved initial chart-topping success acquiring users through social and in-app advertisements, Picsart wanted to find new ways to expand their user base and sustain their market position. They suspected CTV would create an opportunity to reach new audiences at scale, but needed to ensure any spend allocated to the channel would result in positive ROI.

Picsart is best known for its popular online photo and video editing suite with an active community of creators sharing their work. Available in over 30 languages, Picsart has 150 million monthly active creators in 180 countries and more than 1 billion app downloads to date.

Location

Miami, FL

Company Size

1,000+

Founded

2011

Picsart partnered with AppLovin to extend their AppDiscovery campaigns to CTV to drive as many installs as possible at a fixed CPI. They also worked with SparkLabs, AppLovin’s in-house creative team, to produce highly engaging creatives tailored to CTV. Running these ads through premium CTV channels proved to be a lucrative way for Picsart to acquire new users. 

CTV campaigns drove a high install rate at a competitive CPI. Seeing these results, Picsart tripled their spend on CTV and was able to maintain their position at the top of the app store charts as the #2 top-downloaded photography app.³