TapNation’s 12% ARPDAU lift fuels their growth to the top of the charts1
Using our integrated platform, TapNation’s Ice Cream explodes to #1 in the Google Play Store in 33 countries.2
Category
Gaming
Marketing Objective
360 Approach User Acquisition Monetization
Ice Cream
TapNation
Background
TapNation is a tech-oriented French hyper-casual games publisher that helps developers create the next hit game.
Location
Paris, France
Company Size
18
Founded
2018
Ice Cream
TapNation
The Challenge
TapNation needed a partner to maximize LTV and launch their games to the top of the charts, quickly, and profitably.
TapNation had a small team with only one person in charge of UA and monetization. After testing several monetization and user acquisition platforms, they tested AppLovin’s solutions to grow their business holistically.
The Solution
TapNation implement AppLovin’s monetization and user acquisition solutions.
TapNation instantly find success through MAX’s competitive auctions and continued incremental lifts with A/B tests to increase their ARPDAU. With their improved LTV, TapNation reinvest their earnings by spending on AppDiscovery to accelerate Ice Cream to the top of the global charts.
The Results
By integrating MAX and leveraging AppDiscovery, TapNation’s Ice Cream boosts its LTV and reaches #1 in the Google Play Store.2
With AppLovin’s proactive guidance and holistic approach, TapNation build a competitive waterfall with the right buyers in its monetization stack, maximize revenue for each impression, and scale their user acquisition efforts to grow their business. AppLovin prove to be the partner that provide the competitive advantage TapNation need.
In Summary
Higher revenue
By enabling Facebook Audience Network, AppLovin, and other bidders through MAX, TapNation drive a 12% ARPDAU increase and a higher LTV for Ice Cream.1
Exponential growth
By spending with AppDiscovery, our automated marketing solution, installs drove by AppLovin grew by 5X within 48hrs and ultimately, TapNation’s Ice Cream hit #1 in 33 countries on the Google Play Store.2
Before moving to MAX, we tested other leading mediation solutions in the market, but none of them completely matched our expectations. AppLovin is now a trusted partner that helped us achieve almost 50M downloads within the first quarter.
Anouar Benattia
Head of Monetization and User Acquisition
TapNation
1 AppLovin platform: December 20, 2019 - January 3, 2020
2 App Annie: January 17, - February 11, 2020
3 Sensor Tower: December 4, 2019 - December 31, 2020
4 AppLovin platform: September 7, 2020 - September 9, 2020
5 Sensor Tower: January 1, 2020 - March 31, 2020
2 App Annie: January 17, - February 11, 2020
3 Sensor Tower: December 4, 2019 - December 31, 2020
4 AppLovin platform: September 7, 2020 - September 9, 2020
5 Sensor Tower: January 1, 2020 - March 31, 2020
Send the latest industry news and company updates to my inbox.
The information you provide will be used in accordance with our Privacy Policy. You may unsubscribe at any time.
