The Solution

AppDiscovery’s AI engine enabled Triwin to explore new geos while consistently achieving iOS goals

By harnessing AppDiscovery’s automated campaigns, Triwin nimbly launched several advanced iOS campaigns focused on In-App Purchase Return On Ad Spend (IAP ROAS) and Cost Per Purchase (CPP). AppDiscovery allowed Triwin to flexibly target global markets and initiate new campaign types without incurring the hefty costs traditionally associated with such expansions. The outcome was a notable increase in user volume that met Triwin’s ROAS targets, achieving balanced growth of quality users in a competitive market. Additionally, Triwin worked with SparkLabs, AppLovin’s in-house creative team, to create a Multi-Interaction Playable (MIP) iteration for their playable iOS ads. This version became their 2nd highest spending creative.¹ Triwin not only optimized their iOS campaigns via AppDiscovery, but also improved the iOS campaign creatives with SparkLabs, resulting in a high-performing playable ad.