The Challenge
Profitably acquiring first-time users in a crowded market
As the established market leader with consistent organic growth, acquiring new high-value users through paid channels posed a significant challenge for the Yemeksepeti team. They needed a solution to help maintain that top spot and incrementally scale their business, all while combating seasonal fluctuations and an increasingly competitive environment.
Yemeksepeti, a subsidiary of Delivery Hero, serves more than 30 million users in 81 cities with 60 thousand business partner restaurants, thousands of business partner local stores through Yemeksepeti Mahalle, and hundreds of Yemeksepeti Market stores.
Location
Turkey
Company Size
10,000+
Founded
2001
The Solution
AppDiscovery’s advanced campaigns optimized acquisition for first-time buyers
Leveraging CPE (Cost-Per-Event) campaigns — combined with guidance from AppLovin’s app growth experts — Yemeksepeti was able to optimize user acquisition for their most valuable down-funnel event, first time orders. This enabled them to target and acquire paying, new users at a profitable price point, while controlling scale and spend.
The Results
Stable and profitable scale while improving campaign performance on iOS
37%
Decrease in CPE
54%
Increase in first-time orders
After seeing strong initial performance, Yemeksepeti’s ongoing campaigns continue to optimize and increase efficiency as AppLovin’s AI technology gathers more data, prices bids, and finds valuable new users more effectively. While increasing unique first time orders by 54%, they were able to significantly improve campaign performance by reducing CPE while maintaining stable spend.
In Summary
Advanced automation campaigns
AppDiscovery’s flexible and efficient CPE campaigns enabled Yemeksepeti to optimize for unique users ordering on the platform for their first time, not just installs.
Powerful reach
With direct access to one of the world’s largest in-app ad networks, Yemeksepeti is able to reach a high volume of new users and maintain their status as the #1 Free iOS App in Turkey.
1
Adjust: December, 2021 to August, 2022
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