M-Commerce

What is m-commerce?

M-commerce, or “mobile commerce,” refers to the buying and selling of goods and services using mobile devices, such as smartphones and tablets. Essentially, it’s a subset of e-commerce focusing specifically on mobile platform transactions.

Why is m-commerce important?

M-commerce has grown significantly with the proliferation of smartphones, better mobile internet access, and user-friendly mobile applications. It encompasses various transactions, including online shopping, mobile banking, and in-app purchases. Thus, it provides an expansive marketing channel for both businesses and those affiliated with them for marketing purposes.

Interested in learning more?

Keep up with the latest mobile gaming trends.

Visit our blog